Summary of the sessions of the 1st Swiss Coworking Unconference, 28 June 2016 in Fribourg, #uccowoch, coworking.ch

1. 1st Swiss Coworking Unconference:
Results of the sessions

2. Branding – the new logo

3. Communicate values – the Why
Communicate coworking to
outsiders/Coworking ecosystem I

4. Channels:
The What and
How
Communicate coworking to
outsiders/Coworking ecosystem II

5.  Role of the community manager: clearly communicate
rules (best at the beginning)
 Explicit vs. implicit rules
 Trust is important
 The larger a space the more explicit rules play a role
 Role of retreat spaces
 Locking systems – new technologies, e.g. Nuki
How to manage stress between
members

6.  The classic nomads are a niche, but still they‘re
interesting for the image and the culture of a CWS
 To attract them, you have to offer not only coworking, but
also coliving
 Communication activities: combined offers like skiing and
working, organize camps
How to attract international
coworkers

7. Customer Experience Workshop I

8.  How to find the CWS: different possibilities of
keywords for coworking (e.g. shared office with
coworking experience, collaborative space, home
office, co-sharing community, co-office)
 Selection process: the first impressions are very
important. It‘s not only coworking, but also co-
sharing, co-helping…
 Conversion: options to pay
Customer Experience Workshop II

9. Romandie & coworking.ch I

10.  Goal: unified community Romandie
 Events: regional meetups of peers, large mass public
events in the region, more often informal talks/calls
 Local/Global-Community Relationship (Martino, Yann re:
Coworking Europe Conf Athens tour)
 Services/common buying experiment for members
 Gregoire, our Board Champion
Romandie & coworking.ch II

11.  Join the Swiss delegation for the Coworking Europe Conference
2016, Nov. 28-30 2016, Brussels. Register here:
http://bit.ly/CoWoCH_to_CoworkingEU
Activate workgroups:
 Concrete projects (that come from the members) instead of
workgroups
 Need for concrete tasks, incentives, deadlines, follow-ups
 Develop a bounty system
 One concrete project: weekly blogposts for coworking.ch
 Idea: every CWS of coworking.ch posts at least one blogpost per year
 To break the first ground, the following persons committed to write a blogpost: Yann
(by July 4), Sylvie (July 8), Safak (July 15), Kaspar (July 29), Alexandra (August 13),
Stephane (tbd), Olivier (tbd)
Activate workgroups coworking.ch

12.  Watercooler talks will be done in different languages for
regional conversations: French, German, English
 Topics from the regional talks that are important for all
will be brought up in the English watercooler talk
Online Watercooler Talks

13.  Coworking Visa und Village Office have different
objectives – but on the level of technology a cooperation
would be conceivable
 Each CWS has its own pricing vs. one pricing for the
Coworking Visa - accounting is needed
Village Office/Coworking GA/
Coworking and mobility

14. Coworking and real estate