Europeana cloud wp6 breakout seession - athens 2014

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Communicating The Cloud - Martin Moyle, 19th March 2014, Athens

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Europeana cloud wp6 breakout seession - athens 2014

  1. 1. Communicating The Cloud Martin Moyle, WP6 March 19th, 2014
  2. 2. WP6: The Communications Work Package In Year 1 we laid the foundation.  Website • Blog for sharing network news  Comms tools • Factsheet • Powerpoint presentation • Logos  Stakeholder engagement plan (D6.1) National Library of Wales, CC BY-NC-SA
  3. 3. We also created graphics to show the structure of the cloud (D2.2)  This one looks at version control.  It shows how all versions have their own unique IDs  Find more on the Europeana Cloud website
  4. 4. Year 2: Spreading The Message  We will create a plan to promote Europeana Cloud as a service (D6.4) • Content providers need to understand: • the benefits and advantages of sharing their content • the revised Licensing Framework. • Other stakeholders in the digital library community need to be aware of: • the direction and the benefits of the Europeana Cloud infrastructure National Library of France, Public Domain
  5. 5. Who do you communicate with? Tell us about yourself and your target audiences. Who do you reach through social media, your website, presentations, etc…  The general public?  Researchers?  Professional peers? • For example: Other cultural heritage professionals, potential content providers for the Cloud National Library of France, Public Domain
  6. 6. This Workshop: We need your help to develop… • Key messages • Materials • Tools Our goal: Find the best ways of convincing content providers and aggregators of the benefits and advantages of sharing content within the Europeana Cloud service.
  7. 7. How we’ll do it: Brainstorming Exercise • Split into groups for two rounds of brainstorming (30 minutes total) • Round #1: What key messages do we need to tell content providers and aggregators about Europeana Cloud? • Reporting Back • Round #2: How will you send those messages? Think about materials, channels, communications tools and methods. • Reporting Back
  8. 8. Round 1 What key messages do we need to send? • Imagine you are speaking with your boss, colleagues and professional peers • How would you convince them to join the Europeana Cloud service? • What arguments would you need to make? For example: • Improved ability to share data? • New way to reach researchers? • Sustainable service?  2-3 minutes: Brainstorm individually (write your ideas on post-it notes)  10 minutes: Compare ideas within your group  2-3 minutes: Select your Top 3 messages
  9. 9. Round 2 How will you send the key messages from Round 1? • What supporting materials do you need? • What channels and methods would you use? Think about: • Graphics, supporting data, case studies, testimonials • Social media, press and journal articles, one-on-one meetings  2-3 minutes: Brainstorm individually (write your ideas on post-it notes)  10 minutes: Compare ideas within your group  2-3 minutes: Select your Top 3 tools
  10. 10. And finally… Please spread the word! Blog about us. Share on social media. Tell colleagues about the infrastructure and tools that we’re building. For end users:  Link to the Europeana website For other cultural heritage professionals:  Link to the Europeana Cloud website Logos for both are available on the Europeana Pro website. National Library of France, Public Domain
  11. 11. One last task…. 1. Grab a postcard 2. Address it to yourself. 3. Think about the discussion today. 4. Which activities could you help with? 5. On the postcard, write down 1-2 ways in which YOU can help promote the project. 6. We’ll send the postcard to you after the conference, as a friendly reminder 

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