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Content

1.   Brief
2.   Main concept
3.   Agenda
4.   Action
5.   Design
6.   Estimated cost
7.   Contact
Brief
•   Objective: Create & enhance the relationship with customers; introduce Sunrise City
    & selling.
•   Tone: simple, luxury, impressive.
•   Date: 30/12/09.
•   Quantity: 200 guests.
•   3 partners (Audi/Hennessy/FTV, etc).
•   Venue: Sunrise City.
Main concept – Everlasting light
•    Event name: BÌNH MINH RỰC RỠ-BRIGHT DAWN/ÁNH SÁNG
     MUÔN MÀU-COLORFUL LIGHT.
•    Everlasting light:
    – Guests would experience colorful and incredible lifestyles in Sunrise City
         through performances of different kinds of light. A kind of light would stand
         for a wonderful lifestyle in Sunrise City.
Main concept – Everlasting light
•    Everlasting light:
    – Sunlight (stand for Sunrise City) would be the most powerful and important
         kind of light.
    – Sunlight would shine at last to mark the first day of a year has come. It also
         means people living in Sunrise City could contemplate sunrise everyday, which is
         a metaphor of incessantly glorious success.
Agenda
   Time                           Content                                   Detail
 18h-18h30    Welcome guest                           Mini orchestra performance
18h30-19h30   Standardize building sightseeing        Buffet party & mini orchestra performance
19h30-19h40   Opening: The origin of light            Fire dance
19h40-19h45   MC introduces night show                VIP introduction
19h45-19h55   Novaland rep’s speech
 19h55-20h    Sunrise City promo clip
 20h-20h10    Romantic lifestyle                      Candlelight performance
20h10-20h15   Bartender show                          Alcoholic drink brand (Hennessy)
20h15-20h25   Active lifestyle                        Electric light performance
20h25-20h30   Car show                                Car brand (Audi)
20h30-20h45   Lucky draw                              Novaland rep handles accompanied with MC
20h45-20h55   Luxury lifestyle                        Bulb light performance
20h55-21h10   Fashion show: Ball Costume Collection   Fashion brand (FTV)
21h10-21h20   Natural lifestyle                       Sunlight performance (throwing confetti)
21h20-21h45   Guests’ see off                         Giving door gift
Partner participation
•   Bartender show: partner in alcoholic drink field
    provides bartender performer and trial wine for
    guests.
•   Car show: partner in car brand provides models,
    music and model car.
•   Fashion show: partner in fashion field provides
    models, music and fashion collection (ball
    collection).
•   Lucky draw & gifts: partners and Sunrise City
    provide products, vouchers, promotion cards, etc.
Action
Welcome guest
•   Guards open guests’ cars.
•   PGs in fine costumes welcome guests to the hall.
•   Mini orchestra perform on stage.
•   Human statues among a mock-up of the sun make the shape of fire.
•   Foretellers in 2 ways: card/glass sphere (only tell lucky and happy prediction).
Standardized building
                         sightseeing
•   Piano performance.
Opening performance
•   Fire dance to remind the origin of light in primitive time.
•   After that, MC introduces the meaning of this night show – Enjoy performances of
    different kinds of light representing for variously brilliant lifestyles in Sunrise City.
Opening speech
•   MC introduces VIP’s attendance.
•   Novaland rep gives an opening speech and invite guests to watch Sunrise City promo
    clip.
Romantic lifestyle-Candlelight
•   Singing performance: a romantic song.
•   Dancing: tango/waltz.
•   Illustrated by candle lights around the stage.
Romantic lifestyle-Candlelight
•   Bartender show in a gentle way after that.
•   Waiters would bring those cocktails for guests to try later on.
Active lifestyle-Electric light
•   Car show: 2 models dance around model car.
•   Chimed in by colorful halogen lights.
Active lifestyle-Electric light
•   Electro dance.
•   Rocking singing performance.
•   Chimed in by colorful electric light.
Luxury lifestyle-Bulb light
•   Fashion show: ball costume collection from fashion brand.
Luxury lifestyle-Bulb light



•   Magician performs with bulb.
•   Decorate many bulbs shining from the floor.
Natural lifestyle-Sunlight
•   To get the performance started, turn off all lights.
•   There is a Sun mock-up in the middle of the ceiling becoming brighter and brighter
    gradually to mark the first day of a year is coming.
•   At that time, music and all lights turn on. Light performance begins.
•   After that, it would be kid dance.
Lucky draw


•    MC invites Novaland rep to go on stage to draw
     (Sunrise City let Say Cheese know the number of
     specific prizes).
End show
•   Novaland rep/MC makes an ending speech.
•   PGs give guests door gift.
•   Guards open guests’ car.
Design (option 1)
Invitation letter
Backdrop
POSM




Banner ngang




               Banner dọc
Design (option 2)
Invitation letter
Backdrop
POSM




Banner ngang




               Banner dọc
Yearend sunrise city

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Yearend sunrise city

  • 1.
  • 2. Content 1. Brief 2. Main concept 3. Agenda 4. Action 5. Design 6. Estimated cost 7. Contact
  • 3. Brief • Objective: Create & enhance the relationship with customers; introduce Sunrise City & selling. • Tone: simple, luxury, impressive. • Date: 30/12/09. • Quantity: 200 guests. • 3 partners (Audi/Hennessy/FTV, etc). • Venue: Sunrise City.
  • 4. Main concept – Everlasting light • Event name: BÌNH MINH RỰC RỠ-BRIGHT DAWN/ÁNH SÁNG MUÔN MÀU-COLORFUL LIGHT. • Everlasting light: – Guests would experience colorful and incredible lifestyles in Sunrise City through performances of different kinds of light. A kind of light would stand for a wonderful lifestyle in Sunrise City.
  • 5. Main concept – Everlasting light • Everlasting light: – Sunlight (stand for Sunrise City) would be the most powerful and important kind of light. – Sunlight would shine at last to mark the first day of a year has come. It also means people living in Sunrise City could contemplate sunrise everyday, which is a metaphor of incessantly glorious success.
  • 6. Agenda Time Content Detail 18h-18h30 Welcome guest Mini orchestra performance 18h30-19h30 Standardize building sightseeing Buffet party & mini orchestra performance 19h30-19h40 Opening: The origin of light Fire dance 19h40-19h45 MC introduces night show VIP introduction 19h45-19h55 Novaland rep’s speech 19h55-20h Sunrise City promo clip 20h-20h10 Romantic lifestyle Candlelight performance 20h10-20h15 Bartender show Alcoholic drink brand (Hennessy) 20h15-20h25 Active lifestyle Electric light performance 20h25-20h30 Car show Car brand (Audi) 20h30-20h45 Lucky draw Novaland rep handles accompanied with MC 20h45-20h55 Luxury lifestyle Bulb light performance 20h55-21h10 Fashion show: Ball Costume Collection Fashion brand (FTV) 21h10-21h20 Natural lifestyle Sunlight performance (throwing confetti) 21h20-21h45 Guests’ see off Giving door gift
  • 7. Partner participation • Bartender show: partner in alcoholic drink field provides bartender performer and trial wine for guests. • Car show: partner in car brand provides models, music and model car. • Fashion show: partner in fashion field provides models, music and fashion collection (ball collection). • Lucky draw & gifts: partners and Sunrise City provide products, vouchers, promotion cards, etc.
  • 9. Welcome guest • Guards open guests’ cars. • PGs in fine costumes welcome guests to the hall. • Mini orchestra perform on stage. • Human statues among a mock-up of the sun make the shape of fire. • Foretellers in 2 ways: card/glass sphere (only tell lucky and happy prediction).
  • 10. Standardized building sightseeing • Piano performance.
  • 11. Opening performance • Fire dance to remind the origin of light in primitive time. • After that, MC introduces the meaning of this night show – Enjoy performances of different kinds of light representing for variously brilliant lifestyles in Sunrise City.
  • 12. Opening speech • MC introduces VIP’s attendance. • Novaland rep gives an opening speech and invite guests to watch Sunrise City promo clip.
  • 13. Romantic lifestyle-Candlelight • Singing performance: a romantic song. • Dancing: tango/waltz. • Illustrated by candle lights around the stage.
  • 14. Romantic lifestyle-Candlelight • Bartender show in a gentle way after that. • Waiters would bring those cocktails for guests to try later on.
  • 15. Active lifestyle-Electric light • Car show: 2 models dance around model car. • Chimed in by colorful halogen lights.
  • 16. Active lifestyle-Electric light • Electro dance. • Rocking singing performance. • Chimed in by colorful electric light.
  • 17. Luxury lifestyle-Bulb light • Fashion show: ball costume collection from fashion brand.
  • 18. Luxury lifestyle-Bulb light • Magician performs with bulb. • Decorate many bulbs shining from the floor.
  • 19. Natural lifestyle-Sunlight • To get the performance started, turn off all lights. • There is a Sun mock-up in the middle of the ceiling becoming brighter and brighter gradually to mark the first day of a year is coming. • At that time, music and all lights turn on. Light performance begins. • After that, it would be kid dance.
  • 20. Lucky draw • MC invites Novaland rep to go on stage to draw (Sunrise City let Say Cheese know the number of specific prizes).
  • 21. End show • Novaland rep/MC makes an ending speech. • PGs give guests door gift. • Guards open guests’ car.
  • 25. POSM Banner ngang Banner dọc
  • 29. POSM Banner ngang Banner dọc