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Advanced SEO Steve Burge December 4th, 2008
The MoneyBall Question
The MoneyBall Question ,[object Object],[object Object]
The Realisation ,[object Object],[object Object]
The Old Way ,[object Object]
The New Way ,[object Object]
Most People Still Do This: ,[object Object]
The Question ,[object Object],[object Object]
The Question ,[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We’re Up To ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Get the Data
A) Woopra ,[object Object],The Babe Ruth of Analytics
Woopra ,[object Object],2) Start a Chat …
Woopra ,[object Object]
Woopra ,[object Object]
Woopra Installation ,[object Object],[object Object],[object Object],[object Object]
Woopra Pros + Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B) Google Analytics ,[object Object],The Alex Rodriguez of Statistics
Google Analytics ,[object Object]
Google Analytics ,[object Object]
Google Analytics ,[object Object]
Google Analytics ,[object Object]
Goggle Analytics Installation ,[object Object],[object Object],[object Object]
Google Pros + Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C) Others ,[object Object],[object Object],[object Object],[object Object]
C) Others ,[object Object]
Part 2: Use the Data
A) Goals ,[object Object]
Goals ,[object Object]
Goals ,[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object]
Goals Installation ,[object Object],[object Object],[object Object],[object Object]
B) Funnels ,[object Object],1) Register 2) Choose a plan 3) Checkout 4) Thank You!
Funnels ,[object Object]
Funnels Installation ,[object Object]
C) Adwords ,[object Object]
Adwords ,[object Object]
Install Adwords Conversions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Voila! ,[object Object]
Over to You …
Next Step ,[object Object],[object Object],[object Object],[object Object]

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