#BMPR Presentation - What is SEO?

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Was proud to speak at the July BMPR on July 22nd 2010. This is a powerpoint I used covering the basics of SEO and how to deploy the basics in the favor of your business.

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#BMPR Presentation - What is SEO?

  1. 1. What the heck is SEO?<br />
  2. 2. Search Engine Optimization is…<br /> The process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.<br /> -Wikipedia for “SEO”<br />
  3. 3. Thing to Not Forget #1<br />KEYWORDS<br />
  4. 4. Keyword: “San Antonio SEO”<br />
  5. 5. Google’s Keyword Tool<br />
  6. 6. Where do we put our Keyword?<br />Front of the Title Tag<br />Name Images keyword.jpg<br />The Alt Text of our Images<br />The Content of our Site<br />Meta Description<br />Header or <h1> Tag<br />
  7. 7. Google Analytics Data<br />
  8. 8. The Google Fairy<br />
  9. 9. Thing to Not Forget #2<br />BACKLINKS<br />
  10. 10. Backlinks are Everywhere<br />
  11. 11. Building Backlinks to a web site is the single most difficult task of any SEO or Web Developer and anyone who tells you otherwise is lying, stupid or trying to sell you something.<br />
  12. 12.
  13. 13. Thing to Not Forget #3<br />CONTENT IS KING<br />
  14. 14. Imaginary Friends Don’t Let Friends Have Bad Websites<br />
  15. 15. Negative Search Results<br />
  16. 16.
  17. 17.
  18. 18. If You’re Worth Talking About<br />You’re Worth Linking To<br />
  19. 19. The Future…<br />
  20. 20. Thank You!<br />@ImageFreedom<br />www.imagefreedom.com<br />

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