The New (Social) Ways of Fundraising

•

4 likes•2,172 views

Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.

Technology Business

The New (Social) Ways
of Nonprofit Fundraising
by Aliza Sherman @alizasherman

It’s not about
technology. It’s
about people.
- @alizasherman
#yanpi

Who Gives?
Gen Y
18-31

Gen X
33-48

Boomers
49-67

11%
20%
43%

62% mobile
47% web
53% work
47% mobile
46% work
42% website
28%
follow

25%
follow

-

Matures
68+

26%

52% direct mail

-

Blackbaud
50%
share

38%
share

-
-

% of giving
where they give
how social

The average social
media donation is
$59.
#yanpi
MDG
Adver*sing

!Community
Connection
Conversation
Social:

QR Codes
•  Sign a petition
•  Sign up for a
newsletter
•  Connect on social
networks
•  Post on a social
network
•  Make a donation

!Community
Convenience
Crowdsourced
Think:

Crowdsourcing
works on the web
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"

•  Custom donation page
•  Social media integration
•  Constant Contact integration
•  DonateNow button

•  Custom campaign page
•  PayPal payments
•  Social media integration

•  Responsive donation page
•  Website widget
•  Social media tools
•  Email tools

•  Branded donation pages
•  Mobile & text giving
•  On-site donations
•  Virtual Terminal iPhone app

3. Get social
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"

aliza@mediaegg.com

@alizasherman

www.alizasherman.com

Aliza Sherman

Blackbaud
Infographic:
hAps://www.blackbaud.com/nonproﬁt-‐resources/genera*onal-‐giving-‐report-‐infographic

The
Networked
Nonproﬁt
(book):
hAp://www.amazon.com/The-‐Networked-‐Nonproﬁt-‐Connec*ng-‐Social/dp/0470547979

Beth’s
Blog:
hAp://www.bethkanter.org/

Ac#vism
Tools:

Thunderclap
-‐
hAps://www.thunderclap.it/

Twibbon
-‐
hAps://twibbon.com/

Dona#on
Tools:

DonateNow
–
hAp://networkforgood.org

Fundrazr
–
hAp://fundrazr.com

Givlet
–
hAp://givlet.org

Qgive
–
hAp://qgive.com

Causes
–
hAp://causes.com

Fundly
–
hAp://fundly.com

Crowdrise
–
hAp://crowdrise.com

More
Resources:

QR
Codes
–
hAp://scan.me
and
hAp://paperlinks.com

SlideShare.Net/alizasherman

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The New (Social) Ways of Fundraising

1. The New (Social) Ways of Nonprofit Fundraising by Aliza Sherman @alizasherman

2. Today’s Connectors

3. It’s not about technology. It’s about people. - @alizasherman #yanpi

4. Today’s Supporters

5. Interconnected

6. Attentionis at a premium

7. Cut through the noise

8. How are you making the ask?

9. What are your magnets?

10. Take a new view

11. Who Gives? Gen Y 18-31 Gen X 33-48 Boomers 49-67 11% 20% 43% 62% mobile 47% web 53% work 47% mobile 46% work 42% website 28% follow 25% follow - Matures 68+ 26% 52% direct mail - Blackbaud 50% share 38% share - - % of giving where they give how social

12. The average social media donation is $59. #yanpi MDG Adver*sing

13. !Community Connection Conversation Social:

14. Out of the box thinking

15. QR Codes

16. QR Codes

17. QR Codes

18. QR Codes •  Sign a petition •  Sign up for a newsletter •  Connect on social networks •  Post on a social network •  Make a donation

19. Twibbon

20. JustCoz

21. Thunderclap

22. !Community Convenience Crowdsourced Think:

23. Crowdsourcing many coming together

24. Crowdsourcing works on the web Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"

25. Crowdfunding $mall is the new big

26. Peer-2-Peer

27.

28. Think: Attract Connect Share

29. !Fundraising Tools (Social)

30. 1. DonateNow

31. •  Custom donation page •  Social media integration •  Constant Contact integration •  DonateNow button

32.

33.

34. 2. FundRazr

35. •  Custom campaign page •  PayPal payments •  Social media integration

36. 3. Givlet

37. •  Responsive donation page •  Website widget •  Social media tools •  Email tools

38. 4. Qgive

39. •  Branded donation pages •  Mobile & text giving •  On-site donations •  Virtual Terminal iPhone app

40. Tips for Success

41. 1. Build your community

42. 2. Tell your story

43. 3. Get social Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"

44. 4. Empower your supporters

45. !Community! Convenience! Crowdsourced! Think:!

46. aliza@mediaegg.com @alizasherman www.alizasherman.com Aliza Sherman

47. Blackbaud Infographic: hAps://www.blackbaud.com/nonprofit-‐resources/genera*onal-‐giving-‐report-‐infographic The Networked Nonprofit (book): hAp://www.amazon.com/The-‐Networked-‐Nonprofit-‐Connec*ng-‐Social/dp/0470547979 Beth’s Blog: hAp://www.bethkanter.org/ Ac#vism Tools: Thunderclap -‐ hAps://www.thunderclap.it/ Twibbon -‐ hAps://twibbon.com/ Dona#on Tools: DonateNow – hAp://networkforgood.org Fundrazr – hAp://fundrazr.com Givlet – hAp://givlet.org Qgive – hAp://qgive.com Causes – hAp://causes.com Fundly – hAp://fundly.com Crowdrise – hAp://crowdrise.com More Resources: QR Codes – hAp://scan.me and hAp://paperlinks.com SlideShare.Net/alizasherman Resources

The New (Social) Ways of Fundraising

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