Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fundraising thru the ages - eTapestry User Group 2013

  • Be the first to comment

  • Be the first to like this

Fundraising thru the ages - eTapestry User Group 2013

  1. 1. Fundraising Through the Ages: Analysis and Strategy Presented by Amy Posavac-Osborne
  2. 2. Agenda • Defining your Donor Pool • Giving Channel Trends • Communication Best Practices • State of the Nonprofit Industry • Fundraising Resources
  3. 3. Most Americans Give!
  4. 4. Generation Y
  5. 5. Generation x
  6. 6. Boomers
  7. 7. Matures
  8. 8. Which Age Group Dominates Giving? More than 40 percent of all money donated (as reported by study participants) comes from Americans aged 49 to 67, while more than one-fourth comes from Matures, one-fifth from Gen X, and one-tenth from Gen Y.
  9. 9. Generation Giving Trends
  10. 10. Future Giving
  11. 11. Impact of Generation Y
  12. 12. Donation Frequency 11/19/2013
  13. 13. Is money the most important thing?
  14. 14. Educating donors about strategy is key
  15. 15. How is my money making a difference?
  16. 16. Transaction and Engagement Channels
  17. 17. Engagement Channels and Transaction Channels both matter
  18. 18. Channel Marketing
  19. 19. Transactions
  20. 20. Current Giving Trends
  21. 21. To direct mail or not to direct mail?
  22. 22. Monthly Giving
  23. 23. Online Giving on the rise
  24. 24. Why did you give?
  25. 25. Payment Options
  26. 26. Mobile as transaction processing: mixed bag
  27. 27. Acceptable ways to ask for gifts
  28. 28. Workplace giving
  29. 29. Retail giving
  30. 30. Peer to peer fundraising
  31. 31. Peer to peer fundraising
  32. 32. Crowdfunding
  33. 33. Donor Engagement
  34. 34. Preferred engagement paths
  35. 35. Online engagement
  36. 36. Online engagement
  37. 37. Impact of social media
  38. 38. Evangelism
  39. 39. Important Take Away Tips • Keep an eye on the bouncing red ball • Multichannel marketing and fundraising is for • • • • • everyone, but the optimal mix varies by cohort. Prepare for the future today! It’s not just about tweaking tactics Know your donors’ birthdays Don’t phase out direct mail now, but do have a “succession plan” for the mail channel Make donors happy!
  40. 40. Key things to remember about your donors Generation Y represents 11% of total giving; 57% want to see the impact of their donation. 62% would give through mobile phone; 59% gave through their workplace; 53% gave through retail purchase; 47% gave through an orgs website; 43% fundraise on behalf of your organization. Generation X represents 20% of total giving; 49% want to see the impact of their donation; 53% gave through their workplace, 49% gave by retail purchase, 47% would give by mobile phone, 46% fundraise on behalf of an organization; 40 gave through websites. Baby Boomers represent 43% or total giving; 46% gave through the workplace,42% through website and 40% in response to direct mail. Matures represent 26% of total giving; 52% gave in response to direct mail, 34% gave in honor or tribute.
  41. 41. Resources: State of Nonprofit Industry https://www.blackbaud.com/SONI
  42. 42. Additional resources www.blackbaud.com/nonprofit-resources Whitepapers Tip sheets Industry Research
  43. 43. Webinars Actionable Takeaways from The Next Generation of American Giving December 11, 2013 11:00 AM EST Following the Money Trail: How to Reach the Lucrative Baby Boomer January 15, 2014 11:00 AM EST The Rules of Social Engagement: How to Optimize your Social Strategy for Different Generations February 4, 2014 11:00 AM EST What Donors Want: How Crowdfunding Appeals to the Next Generation of Givers 11/19/2013
  44. 44. Q&A Questions?

    Be the first to comment

    Login to see the comments

Views

Total views

2,450

On Slideshare

0

From embeds

0

Number of embeds

1,078

Actions

Downloads

13

Shares

0

Comments

0

Likes

0

×