Presentation to Harcourts Business Owners - central region 9 June 2009

1. Real estate 3.0 Going beyond listings websites

3. The great housing crash !!??

4. Beware of media hype! -3.4% -23.1% -31.1%

5. Continued price declines

6. 2 very different decades

7. Market value trebled in 6 years $41 billion $22 billion $13 billion

8. The highs and the lows – property sales 122,000 53,500 63,000

9. Edging back to normal levels

10. Strong start to 2009

11. Supply and demand – drivers of the market

12. Significant fall in new listings...

13. ...bringing inventory levels back

14. Understanding and interpreting information

17. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

18. More and more people searching online for property – 20 million year to date Over 1,000,000 visitor sessions per week through Feb / Mar / May up 15% Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites

19. Strong enquiry levels

21. Consistent growth – outperforming the market

22. Driving international viewers

23. Up to the minute activity in the market - emails

24. Realestate.co.nz – your site

25. Trade me showing clear weakness

26. 2007/8 2008/9 Offices 1,450 1,220 Subscribers 1,300 1,147 Share 90% 94% Subscription $2.93m $2.64m Web traffic 265,000 365,000 Profit Reinvested Reinvested Scorecard to the shareholders

28. Property information at your finger tips

29. Providing information – 24hrs a day

30. 1,528,000 properties in NZ

31. Every property has a web page

32. Context – where in relation to schools

33. Context of aerial images

34. Community information – where to live

35. Property and lifestyle information

36. What’s on the market?

37. Who lives in that suburb?

39. What are the key sources of property information

40. Evolving consumer experience Searching for property

41. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

42. Getting inside the minds of buyers?? 6 weeks of researching 2½ hours per week on specialist real estate websites 5 5 %

43. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

44. What are they looking for?

45. Richer and richer information

46. Information online – StreetView from Google

47. Featured listings

48. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January

49. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

51. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

52. To be found you need to be online

53. Be responsive!

54. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

55. 1998 : 26,000,000 web pages 2000: 1,000,000,000 2008: 1,000,000,000,000

56. Business is a conversation!

57. Blogs – hosted on realestate.co.nz

58. What buyers want information on?

59. Social Media – building a profile

60. Real Estate 3.0 – the future