How to Coach Enterprise Experimentation

•

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Presented at Enterprise UX 2015 http://enterpriseux.net/ Learn how to lead experimentation in enterprise by becoming an experiment coach. You'll learn how to use the Experiment Grid to plan experiments with your team, how to translate experiment results into next steps, and how to catalyze change across your organization.

Leadership & Management Design

ENTERPRISE
EXPERIMENTS
HOW TO COACH
Alissa Briggs
UX Director, Brigade 
@alissadesigns

WAYS TO BE A GREAT
EXPERIMENT COACH
3
@alissadesigns

CONCIERGE
MECHANICAL TURK
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
@alissadesigns

1. IDEA
Sharpie names
onto faces
Teach name
memory trick
Google
Glasses app
@alissadesigns
Blinky name
tags

2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
@alissadesigns

2. ASSUMPTIONS
@alissadesigns
The name memory trick will help
people remember names.

3. HYPOTHESES
If we do _________,
then __% of people
will _____________
@alissadesigns

3. HYPOTHESES
If we teach a name memory trick,
then 75% of people
will remember a new person’s name
@alissadesigns

4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
@alissadesigns

4. EXPERIMENT
Teach a name memory trick to audience,
then introduce them to someone new
DESCRIPTION
# of people who remember the
name of the person they met
METRICS
@alissadesigns

Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who remember name
@alissadesigns

INVESTIGATE “WHY”
LOOK DATA IN THE FACE
@alissadesigns

PLAN THE NEXT EXPERIMENT
INVESTIGATE “WHY”
LOOK DATA IN THE FACE
@alissadesigns

UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
@alissadesigns

SHIFT COMPANY CULTURE
UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
@alissadesigns

1. PLAN
TOGETHER
2. PUSH
FORWARD
3. CATALYZE
CHANGE
BE A GREAT
EXPERIMENT COACH
@alissadesigns

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How to Coach Enterprise Experimentation

1. ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade  @alissadesigns

2. WHY EXPERIMENT? @alissadesigns

3. EXECS GET IT @alissadesigns

4. 30 YEAR OLD COMPANY @alissadesigns

5. 8000 PERSON STARTUP @alissadesigns

6. FRUSTRATION @alissadesigns

7. EXPERIMENT COACH @alissadesigns

8. WAYS TO BE A GREAT EXPERIMENT COACH 3 @alissadesigns

9. PLAN TOGETHER 1 @alissadesigns

10. CONCIERGE MECHANICAL TURK IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST @alissadesigns

11. @alissadesigns

12. ? @alissadesigns

13. 15% @alissadesigns

14. EXPERIMENT GRID @alissadesigns

15. @alissadesigns

16. 1. IDEA Sharpie names onto faces Teach name memory trick Google Glasses app @alissadesigns Blinky name tags

17. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns

18. 2. ASSUMPTIONS @alissadesigns The name memory trick will help people remember names.

19. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns

20. 3. HYPOTHESES If we teach a name memory trick, then 75% of people will remember a new person’s name @alissadesigns

21. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns

22. 4. EXPERIMENT Teach a name memory trick to audience, then introduce them to someone new DESCRIPTION # of people who remember the name of the person they met METRICS @alissadesigns

23. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who remember name @alissadesigns

24. EXPERIMENT TIME! @alissadesigns

25. TRICK @alissadesigns

26. @alissadesigns

27. LET’S TRY IT @alissadesigns

28. @alissadesigns

29. TIME’S UP! @alissadesigns

30. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns

31. PULL FORWARD 2 @alissadesigns

32. FAILURE @alissadesigns

33. LOOK DATA IN THE FACE @alissadesigns

34. INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns

35. PLAN THE NEXT EXPERIMENT INVESTIGATE “WHY” LOOK DATA IN THE FACE @alissadesigns

36. LET’S MEASURE @alissadesigns

37. Teach people a name memory trick The trick will help them remember a new person’s name If we teach a name memory trick, 75% of people will remember a new person’s name Teach trick, then introduce new people # who recall the name @alissadesigns

38. CATALYZE CHANGE 3 @alissadesigns

39. GIVE AWAY THE ROLE @alissadesigns

40. UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns

41. SHIFT COMPANY CULTURE UNCOVER OPPORTUNITY GIVE AWAY THE ROLE @alissadesigns

42. IDEA @alissadesigns

43. PITCH @alissadesigns

44. EXPERIMENT @alissadesigns

45. PITCH @alissadesigns

46. DESIGN & BUILD @alissadesigns

47. INSPIRE @alissadesigns

48. 1. PLAN TOGETHER 2. PUSH FORWARD 3. CATALYZE CHANGE BE A GREAT EXPERIMENT COACH @alissadesigns

49. BRING IT BACK @alissadesigns