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PROPOSAL
QUENCH
HOW WE DIFFER FROM THE REST
- Darker
- Grittier
- Based on a rock band
TARGET AUDIENCE
- Teenagers/ young adults
aged between 16-20
- Middle-aged men
- People who like rock bands
AC-DC target audience:
TARGET AUDIENCE
- Sponsor rock bands
- Billboards
- YouTube ads
- TV ads
PRODUCT CONCEPT
Product name: AC-DC QUENCH
- On the can, based on the band AC-DC, there will be
imagery based on their most popular song “Highway to
Hell”
- In this image, there will be a guitar’s neck leading to
the centre of the can with flames surrounding it
- The colour theme will be red, orange and black

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AC DC Quench Proposal.pptx

  • 2. HOW WE DIFFER FROM THE REST - Darker - Grittier - Based on a rock band
  • 3. TARGET AUDIENCE - Teenagers/ young adults aged between 16-20 - Middle-aged men - People who like rock bands AC-DC target audience:
  • 4. TARGET AUDIENCE - Sponsor rock bands - Billboards - YouTube ads - TV ads
  • 5. PRODUCT CONCEPT Product name: AC-DC QUENCH - On the can, based on the band AC-DC, there will be imagery based on their most popular song “Highway to Hell” - In this image, there will be a guitar’s neck leading to the centre of the can with flames surrounding it - The colour theme will be red, orange and black