2i Recruit one of the leading Recruitment Agencies in Godalming and Guildford. For more information, please visit: https://www.2irecruit.co.uk

1. Crucial Elements That Will Upgrade Your Employer
Branding
Employer branding is essentially how your business is perceived as somewhere to
work. A strong employer brand supports recruitment objectives and can organically
attract the best talent who share similar vision and values and are drawn in by the
culture that your workplace offers. If your employer branding is currently weak then it
could be undermining recruitment efforts so it’s important that you take steps to improve
it.
Upgrading employer branding
 State your core values. If your organisation hasn’t clearly defined its core values
then you may be struggling to attract people who fit with the business because
they simply don’t really know what it’s about. Values could be anything, from
entrepreneurial spirit and an innovative approach, to kindness and positive
communication. Once you’ve defined a set of values you’ll give potential

2. candidates a way to understand your organisation and whether they might fit well
within it.
 How do your employees feel about working for the business? This is a crucial
question to ask, as it will tell you a lot about the culture of your workplace. Vision
and values, objectives and goals, as well as the experience of working in your
business on a daily basis all contribute to culture and how employees feel being
a part of it. If the culture you’ve established supports your mission statement then
your employer branding will instantly get a boost – whether that happens
depends on how employees feel about working for the business.
 Redefining the working environment. The physical environment that you provide
for employees can be just as crucial as the culture that exists in the business. For
example, cramped, dirty offices that have not been designed with employee
wellbeing in mind can seriously damage employer branding. It’s worth investing
time and resources in getting the environment right, from the way that you
incorporate light to using the space available to reflect values such as
collaboration (i.e. no internal barriers) and positivity (e.g. bright colours).
 Explore how you handle diversity, equity, and inclusion. A diversity statement is
not just a box ticking exercise today. It not only shows that this is an issue the
business takes seriously but also explains how it fits with core values and vision
for the future. A diversity statement should be strong and well thought through
otherwise it could do more harm than good – it should be created with the
thoughts and feelings of all the stakeholders in the business in mind.
Employer branding is often overlooked but is an essential element. Upgrading the way
that your workplace is perceived could deliver much more positive results when it
comes to attracting, and keeping, the best people.