Branding your HR Department Presented by Gail Pearce
Develop a plan <ul><li>The differences between a “corporate” brand and a “human” brand </li></ul><ul><li>Develop a plan to...
Who are you?  <ul><li>Who are you? </li></ul><ul><li>Where do we want to be?  </li></ul>
Brands <ul><li>A “corporate” brand speaks to the marketplace </li></ul><ul><li>A “human” brand speaks to the employee </li...
A brand… <ul><li>Is not a logo </li></ul><ul><li>Is not a corporate identity </li></ul><ul><li>Is not a strategy </li></ul...
Vision & values <ul><li>Honesty & integrity </li></ul><ul><li>Respect & trust </li></ul><ul><li>Professional excellence </...
Organizational culture <ul><li>HR sets the culture and instills the brand </li></ul><ul><li>Review values – both personal ...
“Human” brand DNA <ul><li>Distinct </li></ul><ul><li>Notable </li></ul><ul><li>Authentic </li></ul>
Why a human brand is important <ul><li>Making a personal connection </li></ul><ul><li>Making better hiring decisions </li>...
What do clients & employees think of us… <ul><li>Responsive </li></ul><ul><li>Knowledgeable </li></ul><ul><li>Fun </li></u...
Exercise  <ul><li>Create a tagline </li></ul>
Canada’s Top Employers <ul><li>Employee communications </li></ul><ul><li>Safe workplace </li></ul><ul><li>Positive work an...
How do you rate?  <ul><li>What do you do?  </li></ul><ul><li>What do you do differently?  </li></ul><ul><li>What should yo...
Story tell your brand <ul><li>Define it </li></ul><ul><li>Describe it </li></ul><ul><li>Communicate it </li></ul><ul><li>S...
Marketing your brand <ul><li>Internally </li></ul><ul><li>Externally </li></ul>
Your communications strategy <ul><li>How do you currently communicate your brand?  </li></ul><ul><li>What are 3 ways you c...
Last exercise… <ul><li>What have I learned today?  </li></ul><ul><li>What am I going to do about it?  </li></ul>
Thank you! -Gail
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Branding Your Hr Department V3

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  • Branding Your Hr Department V3

    1. 1. Branding your HR Department Presented by Gail Pearce
    2. 2. Develop a plan <ul><li>The differences between a “corporate” brand and a “human” brand </li></ul><ul><li>Develop a plan to promote your brand </li></ul>
    3. 3. Who are you? <ul><li>Who are you? </li></ul><ul><li>Where do we want to be? </li></ul>
    4. 4. Brands <ul><li>A “corporate” brand speaks to the marketplace </li></ul><ul><li>A “human” brand speaks to the employee </li></ul><ul><li>Most HR departments continue to present the corporate brand with mixed results </li></ul>
    5. 5. A brand… <ul><li>Is not a logo </li></ul><ul><li>Is not a corporate identity </li></ul><ul><li>Is not a strategy </li></ul><ul><li>Is an emotional feeling about a service, product, or organization </li></ul>
    6. 6. Vision & values <ul><li>Honesty & integrity </li></ul><ul><li>Respect & trust </li></ul><ul><li>Professional excellence </li></ul><ul><li>Leadership </li></ul><ul><li>Diversity </li></ul><ul><li>Respect & support for life balance </li></ul><ul><li>Sustainability </li></ul>
    7. 7. Organizational culture <ul><li>HR sets the culture and instills the brand </li></ul><ul><li>Review values – both personal & corporate </li></ul><ul><li>HR needs to be clear about the brand and the values of the organization </li></ul>
    8. 8. “Human” brand DNA <ul><li>Distinct </li></ul><ul><li>Notable </li></ul><ul><li>Authentic </li></ul>
    9. 9. Why a human brand is important <ul><li>Making a personal connection </li></ul><ul><li>Making better hiring decisions </li></ul><ul><li>Improved teamwork </li></ul><ul><li>Fewer misunderstandings </li></ul><ul><li>Less churn </li></ul>
    10. 10. What do clients & employees think of us… <ul><li>Responsive </li></ul><ul><li>Knowledgeable </li></ul><ul><li>Fun </li></ul><ul><li>Friendly </li></ul><ul><li>Professional </li></ul><ul><li>Caring </li></ul><ul><li>Approachable </li></ul><ul><li>Talented </li></ul><ul><li>Service oriented </li></ul><ul><li>Thorough </li></ul><ul><li>Charming </li></ul><ul><li>Upbeat </li></ul><ul><li>Honest/Integrity </li></ul><ul><li>Relationship people </li></ul>
    11. 11. Exercise <ul><li>Create a tagline </li></ul>
    12. 12. Canada’s Top Employers <ul><li>Employee communications </li></ul><ul><li>Safe workplace </li></ul><ul><li>Positive work and social atmosphere </li></ul><ul><li>Performance management </li></ul><ul><li>Training & skills development </li></ul><ul><li>Vacation allowance & time off </li></ul><ul><li>Health, financial and family benefits </li></ul><ul><li>Community involvement </li></ul>
    13. 13. How do you rate? <ul><li>What do you do? </li></ul><ul><li>What do you do differently? </li></ul><ul><li>What should you consider doing? </li></ul><ul><li>What are you exceptional at? </li></ul><ul><li>Present your ideas… </li></ul>
    14. 14. Story tell your brand <ul><li>Define it </li></ul><ul><li>Describe it </li></ul><ul><li>Communicate it </li></ul><ul><li>Story tell it </li></ul><ul><li>Be it </li></ul><ul><li>Advertise it </li></ul>
    15. 15. Marketing your brand <ul><li>Internally </li></ul><ul><li>Externally </li></ul>
    16. 16. Your communications strategy <ul><li>How do you currently communicate your brand? </li></ul><ul><li>What are 3 ways you can improve the communications of your brand? </li></ul><ul><li>Social media </li></ul>
    17. 17. Last exercise… <ul><li>What have I learned today? </li></ul><ul><li>What am I going to do about it? </li></ul>
    18. 18. Thank you! -Gail

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