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1. International Women's Day 2020: An Interview with Nathalie Zetzmann
The race is on for a gender equal workforce throughout the technology sector.
According to the German Federal Ministry for Economic Cooperation and
Development, only 24% of IT jobs are filled by women and the sector is still heavily
male-dominated in Germany. Nathalie Zetzmann, Principal Consultant Data & AI at
Glocomms Berlin, discusses the unique position that recruiters play in furthering
gender equality in the technology sector.
The 2020 International Women’s Day theme is that an equal world
is an enabled world. What does that mean to you in the IT
industry?
We live in a very diverse world. To master the very diverse challenges of this world, in my
opinion, we need very diverse viewpoints and different perspectives. That is why everyone
should have the same rights and chances to contribute to solutions for the society we live
in.
Is gender equality a topic that often comes up in conversations with
candidates and companies?
Especially in the IT industry there are way more male than female actors. Even though all
companies wish for diverse teams, it is hard to find enough female candidates to make this
possible in the first place.
What role can recruiters play in creating an equal world?
Recruiters should find out what is important for female candidates in a work environment
and let the companies know so that the companies can implement it in their hiring strategy.

2. What advice would you give to a company trying to create a
diverse hiring strategy?
I would give the advice to companies to listen to what candidates wish for. For example for
working mums to be open to new work concepts like home office, flexible working hours or
no-core-hour-concepts, so that they can schedule their day as they need to. It seems
simple, but there are so many companies that are just not listening to the needs of their
employees. If they did, they could win way more candidates in general and be able to have
more diverse teams.
Nathalie Zetzmann works as a Principal Recruitment Consultant Data & AI at
Glocomms Berlin. Grown up in Bavaria, Germany, studied Environmental
Engineering and Business Administration and is especially interested in female in
tech, medtech and sustainabletech.. Get in touch with Nathalie to discover how to
build a diverse hiring strategy.
For more information, please visit: https://www.glocomms.de/