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From Leads to Profits - Your Easy Web Solutions

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Workshop by Your Easy Web Solutions and q4 financial designed for allied health businesses to improve their marketing and profitability.

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From Leads to Profits - Your Easy Web Solutions

  1. 1. From Leads to Profits Your Easy Web Solutions
  2. 2. Agenda • Introduction • Consumer behaviour • Identifying target market • Analysing current marketing • Point of difference • Getting the best conversion rates
  3. 3. Some questions for you • Who wants to get more customers? • Who would you like to reduce marketing costs? • Who here would like to get better enquiries?
  4. 4. About us • Digital Marketing Agency • Offices in Brisbane and Melbourne • National clients • Google Premier Partner • Established in 2007 • Specialising in health businesses
  5. 5. What we do • Help customers get more business and better clients • Google Ads • Google Business • Bing • SEO
  6. 6. Consumer Behaviour
  7. 7. Identifying Target Market
  8. 8. Ideal Client • Client persona • Lifestyle • Problem that you can solve • Money • Repeat vs one off • Easier to think of non-ideal
  9. 9. Outcome • Optimising marketing budget • More leads • Better cost per lead • Get better enquiries • Spend less time speaking to wrong people
  10. 10. Ideal Client Targeting • Campaign Settings ■ Gender ■ Location ■ Time ■ Device • Ad ■ Message
  11. 11. Analysing Current Marketing
  12. 12. Current Marketing • Goals • Budget • Plan • Right team • Fine-tune • Ask the right questions • What is the next step? • Service/SpendingAnalysis
  13. 13. 80/20
  14. 14. Engagement Rates • Website visitors • Enquiries (calls, enquiries, bookings) • Website activity (time, pages) • Email opens
  15. 15. Point of Difference
  16. 16. Point of Difference • Why choose you? • Credibility • Incentive /Offer • Urgency • Expert / Reputation • Customer focus • Needs • Wants
  17. 17. Customer Wants • Utility - get the job done • Trust - reliable / proof of concept • Availability - work around client’s schedule • Affordability - payment options • Quality/Professionalism • Convenience - eg. parking, no wait times
  18. 18. Best Conversion Rates
  19. 19. Quick Wins • Speed up website • Create landing pages • Run mobile only campaigns • Try call only ads Focus on what converted in the past
  20. 20. Landing Page ● Website conversion rate 3-5% ● Landing page 9-27%
  21. 21. Landing Page Factors ● Headline ● Point of difference ● Clear call-to-action ● Info on business (team) ● Info on service ● Social proof ● Credibility ● No navigation
  22. 22. Campaign Examples
  23. 23. Osteo Melbourne
  24. 24. Physio Brisbane
  25. 25. Summary • Identify ideal client • Make POD stand out • Focus on quality rather than quantity • Run Google Ads to get quick exposure • Fine-tune • Don’t forget seasonality
  26. 26. Expression of Interest Form
  27. 27. Special Offer • Strategy session / Evaluation of existing strategy • $200 off setup • Landing page • Guaranteed 9% conversion rate • No contracts Until End of October
  28. 28. Questions?
  29. 29. Contact Email – alexei@yews.com.au Twitter - @alexeikouleshov Facebook - @youreasywebsolutions

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