2. Problems
● Consumers
○ Too much money spent on cosmetics with too much uncertainty
● Brands
○ Up and coming brands lack resources to reach a market filled with competitors
○ Current brands suffer from cut-throat competition
4. Our Solution
● Online market that, through collaboration with all brands, allows you to
purchase a sample size of products within the cosmetics and beauty
products industry.
5. Dual-Function
● Consumers
○ Provides consumers with specific products that they heard about or have no prior
knowledge of
● Brands
○ Using social media platforms like Pinterest and Instagram, we would make it more of an
educational experience, introducing new/old companies to new/old customer
6. Ultimate Value
● Consumers
○ Accessibility to products in terms of money and convenience
● Brands
○ Creating brand recognition for our ever-growing user base and industry
9. Target Market
● Women, ages 15-35
● Men, ages 18-35
○ Focus: Conservative spending women & men who are either looking for that “right” product
or simply want to explore new brands
■ Eventual expansion to women & men of all ages
10. Market Approach and Strategy
● Build a userbase
○ approach companies who sell sample sizes already, offer to do the dirty work in terms of
marketing expenses to be able to target a specific group (young women) that does not
necessarily buy their product currently. Give favorable royalties to companies at first. Value
given to these companies.
● Once we have users
○ with our proven track record of connecting new customers to companies while taking the
brunt of the marketing, we approach companies to develop sample sizes which we are the
middle man for. hammer out royalty percentages.
● With More Users
○ companies come to us to be able to tap into our user base and be able to sell their product
and attract new customers for a hopeful long term commitment
12. Pinterest & Instagram
● “Influencer Marketing”: Modern-day social media celebrity
● Why Pinterest?
○ Userbase: 176m (100m active)
○ 85% women, ages 21-35
○ 15% Men, ages
○ Study suggests that 93% of pinners shopped through pins
● Why Intagram?
○ Userbase: 400m (75m active)
○ 68% women, ages 18-29
● Ultimate Goal: Drive Traffic through “Organic Marketing”
13. SEO & PPC
● Keywords/AdWords
○ Google search results
○ Cost: Monthly updates done by CTO
● Facebook Retargeting Ads
○ Consumers who visited the website but did not purchase will have an ad of the general
website or the specific products they looked at pop up in their newsfeed
○ Cost: PPC
14. Referral Incentives & Organic Marketing
● Referral Incentives
○ Customers will receive incentives to refer friends to sign up for website
● Organic Marketing
○ “Real” marketing created by us and society that does not require payment to outside source
15. Revenue Streams
● Affiliate Marketing
○ The process of earning a commission by promoting other brands’ product
○ CPS (Cost per sample) will vary
● Brands pay fee to partake in Consumer Educational Experience
○ Homepage Carousel
■ Product of the day
■ Product of the week
■ Product of the month
○ Daily Deals
16. Team and Key Stakeholders
● CEO: Levi Saada
● COO: Chani Morgenstern
● CFO: Jakob Finkel
● CTO - Needed
18. Plan of Action
1) Get funding and Hire CTO
2) Licensing contracts with up and coming brands
3) Marketing Campaign
4) Build user base to entice bigger brands
5) Bigger brands = bigger user base = more revenue
