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Brainstorming
1.
2. BRAINSTORMING
It’s a group creativity
technique by which efforts
are made to find a
conclusion for a specific
problem by gathering a list
of ideas spontaneously
contributed by its
members.
3. Variations Of Brainstorming
☺ Nominal group technique
☺ Group passing technique
☺ Team idea mapping method
☺ Directed brainstorming
☺ Guided brainstorming
☺ Individual brainstorming
☺ Question brainstorming
4. Nominal Group Technique
☺ Is a type of brainstorming that encourages all participants to
have an equal say in the process. Instead of each person
giving their idea verbally participants are asked to write down
their ideas anonymously. They are then given to the facilitator
who shares them with the group and the group votes each
one. The vote can be as simple as a show of hands in favour
of a given idea. This process is called distillation.
5. Group Passing Technique
☺ Each person in a circular group writes down one
idea, and then passes the piece of paper to the next
person, who adds some thoughts. This is repeated
until everybody gets his or her original piece of
paper back. This method can produce an extensive
list of ideas each of which will be elaborated upon
by all members of the group. This technique is often
referred to as brainwriting.
6. Team Idea Mapping Method
☺ The brainstorming method works by
association. It’s starts with a well-
defined topic. Each participant
brainstorm individually, then all ideas
are merged into one large idea map.
Once all ideas are captured , the group
can take action.
7. Directed Brainstorming
☺ Is a variation on brainwriting and it can be done manually
or electronically. The main difference is when the criteria for
evaluating the idea is know prior to the session and the idea
generation process is more focused. Each participant is
asked to contribute one idea either on a sheet of paper or on
an electronic form; all the papers/forms are then randomly
swapped among the participants. Each participant is then
asked to produce a better idea based on the evaluation
criteria than the one that is on the paper/form in front of him
or her. Forms are swapped again and participants are asked
to improve upon these ideas again with one of the
evaluation criteria in mind.
8. Guided Brainstorming
☺ A guided brainstorming session is time set aside to brainstorm either individually or as a collective
group about a particular subject under the constraints of perspective and time. This type of
brainstorming removes all cause for conflict and constrains conversations while stimulating critical
and creative thinking in an engaging, balanced environment.
☺ Participants are asked to adopt different mindsets for pre-defined period of time while contributing
their ideas to a central mind map drawn by a pre-appointed scribe. Having examined a multi-
perspective point of view, participants seemingly see the simple solutions that collectively create
greater growth. Action is assigned individually.
9. Individual Brainstorming
☺ Is the use of brainstorming in solitary
situations. It typically includes such
techniques as free writing, free
speaking, word association, and drawing
a mind map, which is a visual note
taking technique in which people
diagram their thoughts. Individual
brainstorming is a useful method
in creative writing and has been shown
to be superior to traditional group
brainstorming
10. Question brainstorming
☺ This process involves brainstorming
the questions, rather than trying to come up
with immediate answers and short term
solutions. Theoretically, this technique should
not inhibit participation as there is no need to
provide solutions. The answers to the
questions form the framework for constructing
future action plans. Once the list of questions
is set, it may be necessary to prioritize them to
reach to the best solution in an orderly way.
