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BRAIN STORMING
Presentation by;
Amal Jith N.K
2nd MA Mass communication
Brainstorming is a group creativity
technique by which efforts are made to find a
conclusion for a specific problem by gathering a list
of ideas spontaneously contributed by its members.
“ A Spontaneous group discussion to produce ideas
and ways of solving problems”
The term was popularized by Alex Faickney
Osborn in the 1953 book Applied Imagination.
According to him brainstorming was most effective in
group than individual working alone in generating
ideas.
Relaxed, informal approached to problem solving
with lateral thinking
No criticism of idea and free rein is given to
people
People able to think more freely and move into
new areas of thought and create new numerous
ideas and solutions
WHAT IS BRAINSTORMING
STEPS OF BRAINSTORMING
1. State the problem
2. Generate ideas
3. Select a solution
4. Build the item
5. Evaluate
6. Present results
TYPES OF BRAINSTORMING
• Individual Brainstorming
"Individual brainstorming" is the use of brainstorming
in solitary situations
Problem:
 Presentation
 Paper
 Assignment
• Group Brainstorming
Can develop ideas in more depth than individual
brainstorming
Problem:
Something that needs discussion
ROLE OF TEACHER
• Facilitator
• Promotes and probes by asking question
• Record these ideas on board, chart etc
• Encourages students to think critically
ADVANTAGES
• Encouraged creative thinking
• All ideas are accepted
• Makes everyone part of team
• Exciting and easy
Thank You 
lhamotu@gmail.com

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Brainstorming Techniques & Benefits

  • 1. BRAIN STORMING Presentation by; Amal Jith N.K 2nd MA Mass communication
  • 2. Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. “ A Spontaneous group discussion to produce ideas and ways of solving problems” The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. According to him brainstorming was most effective in group than individual working alone in generating ideas.
  • 3. Relaxed, informal approached to problem solving with lateral thinking No criticism of idea and free rein is given to people People able to think more freely and move into new areas of thought and create new numerous ideas and solutions WHAT IS BRAINSTORMING
  • 4. STEPS OF BRAINSTORMING 1. State the problem 2. Generate ideas 3. Select a solution 4. Build the item 5. Evaluate 6. Present results
  • 5. TYPES OF BRAINSTORMING • Individual Brainstorming "Individual brainstorming" is the use of brainstorming in solitary situations Problem:  Presentation  Paper  Assignment
  • 6. • Group Brainstorming Can develop ideas in more depth than individual brainstorming Problem: Something that needs discussion
  • 7. ROLE OF TEACHER • Facilitator • Promotes and probes by asking question • Record these ideas on board, chart etc • Encourages students to think critically
  • 8. ADVANTAGES • Encouraged creative thinking • All ideas are accepted • Makes everyone part of team • Exciting and easy