Significance of colors and numbers in design and how to maximize user experience, your brand, and web presence.

1. in
colors
numbers&
design
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2. Before coming to 8th Light, I
freelanced as a brand identity
specialist.
I’m Alejandra.
I am a design apprentice at
8th Light.
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3. First,
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4. First,
how do we define good design?
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5. First,
how do we define good design?
Is it decorative?
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6. First,
how do we define good design?
Is it decorative?
Fancy?
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7. First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
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8. First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
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9. First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
lots of Photoshop!
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10. Friday, July 12, 13

11. good design
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12. good designSolves a specific problem
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13. good designSolves a specific problem
Evokes an emotional response
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14. good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
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15. good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
Organizes chaos.
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16. Evokes an emotional response
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17. Fear
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18. Anger
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19. Trust
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20. Excitement
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21. Love
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22. Interest
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23. Loyalty
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24. Commitment
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25. Can just colors and numbers do all that?!
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26. Friday, July 12, 13

27. color
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28. RGBCMYK
Print Web
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29. whatever
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30. Friday, July 12, 13

31. Complementary
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32. Analogous
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33. Split
High contrast without strong tension
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34. Triadic
Equidistant colors provide balance
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35. Tetradic
Important to use proper ratio of color
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36. Tetradic
Important to use proper ratio of color
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37. Tetradic
Important to use proper ratio of color
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40. Orange increases oxygen supply to the brain.
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41. Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
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42. Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
Blue suppresses appetite and increases loyalty.
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50. baby shower!
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51. baby shower!
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56. Less is always more.
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57. numbers
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58. numbersThey can affect consumer’s attitudes
toward your product.
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59. 1, 2, 3, 5
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60. 1, 2, 3, 5
Notice anything?
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66. 2
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67. 2
(steer clear of using this imagery..)
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68. 2
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69. 2
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70. 2
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71. 2
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73. 3
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74. 3
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75. mind, body, soul
3
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76. mind, body, soul
past, present, future
3
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77. mind, body, soul
past, present, future
thought, word, deed
3
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78. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
3
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79. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
3
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80. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
3
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81. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
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82. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
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83. mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
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84. 3
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90. 5
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92. 5
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93. 5
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94. 5
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101. Making something look good isn’t simple.
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102. Making something look good isn’t simple.
But it is definitely doable, even if you’re not a
designer.
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