Public Relations opening


Published on

Published in: Business
  • Be the first to comment

Public Relations opening

  1. 1. Public Relations<br />Chapter 1. Intro-Definition-History<br />
  2. 2. Introduction<br />What is Public Relations?<br />PR is a management function (establish & maintain)<br />PR covers a broad range of activities and purposes in practice (planning-goal)<br />PR is regarded as two way or interactive<br />PR suggests that public facing companies are not singular (ex: consumer) but plural<br />PR suggests that relationships are long term rather than short term<br />PR aim is not popularity or approval, but goodwill and understanding <br />PR is creating corporate image for internal and external public<br /><ul><li>Key Concepts(every group of public have different information needs and exert different demands on organizations)</li></li></ul><li>Definition<br /><ul><li>“Public Relations is the planned effort to influence opinion and action through socially responsible performance based on mutually satisfactory two way communication”</li></ul>Cutlip, Center, and Broom (2006, 6), “Effective Public Relations, Public Relations” <br /><ul><li>”Public relation is a management function that helps achieves organizational objectives, define philosophy and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationship and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics”</li></ul>Otis Baskin, et al. (1997, 5)<br />“Public Relation practice is the discipline concerned with the reputation of organizations (or products, services, or individuals) with the aim of earning understanding and support.” - what you do, what you say and what others say about you<br /> Institute of Public Relation<br />
  3. 3. Types of PR<br /><ul><li>Scope of PR
  4. 4. Internal public  internal communication, employee relations ex: newsletter, memo, bulletin
  5. 5. External public; 8 roles of PR:</li></ul> 1. Media Relations<br /> 2. Marketing Public Relations<br /> 3. Corporate Communication<br /> 4. Corporate Social Responsibility<br /> 5. Community Relations<br /> 6. Crisis Management<br /> 7. PR & Branding<br /> 8. Costumer Relations<br />
  6. 6. Distinctions <br /><ul><li>MARKETING PUBLIC RELATIONS (MPR)</li></ul> case : AM PM Travel<br />
  7. 7. AM PM Travel<br />AM PM often appear in the West Midlands, Staffordshire and bus industry media. They are one of the highest profile independent bus operators in the UK, helped by their forward-thinking marketing approach and media relations activity.<br />In 2009 AM PM became one of the first bus operators to successfully launch a profile on social utility site, Facebook. The site is frequently used by AM PM to interact with customers, share photographs and give general business updates. The Facebookpage also includes Kang's 'Tales from Tyseley' blog - an informative, reflective and often sardonic update on the business. Kang's blog is widely read and hugely popular amongst AM PM's Facebook fans. [7]<br />AM PM has recently relaunched their official website.<br />
  8. 8. Corporate Advertising and Advertorial :<br />Where organization use medium to put a cross a general message about itself, not its products (extol its efforts to be green or socially responsible)<br />
  9. 9. Similiarity-<br />L’Etang 1996b:15 <br />
  10. 10. PR HISTORY - Grunig & Hunt four Models<br />