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PUBLIC
RELATIONS
Created by Lindsey Fagner
Considering a career in
WHAT IS A
PUBLIC RELATIONS
PROFESSIONAL?
What does a public relations
professional do?
What type of companies use PR
spe...
SALARY IN PUBLIC
RELATIONS
Entry-level
Experienced
professionals
$35,000 $37,800 $42,000
$55,500
$68,300 $72,000
$91,000...
LANDING THE JOB
Essential abilities
Writing skills
Research ability
Planning expertise
Problem-solving ability
Busine...
LANDING THE JOB
Daily Operations
R – Research
A – Action
C – Communication
E – Evaluation
...Worst. Service. Ever!!!
H...
Qualifications:
Bachelors Degree
Proven communication and research
skills
Must be organized and methodical
Utilization...
MARKETING
ADMINISTRATIVE
ASSISTANT
PROGREEN INTERNATIONAL
ATLANTA, GA
Responsibilities:
Works collaboratively with Accoun...
CHALLENGES AND
ADVANTAGES
Challenges Advantages
 How to get into the field
 How to shift to another
position
 How to advance
PATHS IN THE
FIELD
TRENDS
Employment Changes
Training requirements
Expected job availabilities
PRSA
PUBLIC RELATIONS SOCIETY OF AMERICA
Chartered in 1947
22,000 public relations and
communications professionals
Mor...
SUMMARY
What is PR?
Salary
Landing the Job
Job Postings
Challenges and Advantages
Paths in the Field
Trends
PRSA
RESOURCES
Interview. Megan Wegner, BraunAbility Brand Manager.
Think, Public Relations
https://www.prsa.org/AboutPRSA/P...
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Public Relations Career powerpoint

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Public Relations Career powerpoint

  1. 1. PUBLIC RELATIONS Created by Lindsey Fagner Considering a career in
  2. 2. WHAT IS A PUBLIC RELATIONS PROFESSIONAL? What does a public relations professional do? What type of companies use PR specialists?
  3. 3. SALARY IN PUBLIC RELATIONS Entry-level Experienced professionals $35,000 $37,800 $42,000 $55,500 $68,300 $72,000 $91,000 $105,000 $125,000 $172,000 $220,000 Salary by Job Title
  4. 4. LANDING THE JOB Essential abilities Writing skills Research ability Planning expertise Problem-solving ability Business/economics ability Expertise in social media
  5. 5. LANDING THE JOB Daily Operations R – Research A – Action C – Communication E – Evaluation ...Worst. Service. Ever!!! How could you let this happen??
  6. 6. Qualifications: Bachelors Degree Proven communication and research skills Must be organized and methodical Utilization of CRM’s a plus Knowledge of email marketing systems and Microsoft office a plus Responsibilities: Responsible for executing on the Modernize.com PR outreach strategy. Connect with industry leading bloggers and websites to promote brand. Email and connect with potential partners Act as a liaison between partners and content writers and graphic designers. SEO OUTREACH ASSOCIATE MODERNIZE AUSTIN, TEXAS
  7. 7. MARKETING ADMINISTRATIVE ASSISTANT PROGREEN INTERNATIONAL ATLANTA, GA Responsibilities: Works collaboratively with Account Managers and Director of Marketing to ensure that projects are completed on time Manage the day-to-day activities of the social media marketing campaigns. Daily updates on the company’s Facebook, Twitter, Pinterest, Google Plus profiles Content writing for websites, blogs, marketing collateral, press releases Qualifications: Bachelor’s degree from a four-year college or university Excellent verbal and written communication skills Must be proficient in MS Office programs A strong ability to develop and manage internal and external relationships Must be able to effectively organize and prioritize work
  8. 8. CHALLENGES AND ADVANTAGES Challenges Advantages
  9. 9.  How to get into the field  How to shift to another position  How to advance PATHS IN THE FIELD
  10. 10. TRENDS Employment Changes Training requirements Expected job availabilities
  11. 11. PRSA PUBLIC RELATIONS SOCIETY OF AMERICA Chartered in 1947 22,000 public relations and communications professionals More than 10,000 students who are members Professional development Networking Gives voice to issues
  12. 12. SUMMARY What is PR? Salary Landing the Job Job Postings Challenges and Advantages Paths in the Field Trends PRSA
  13. 13. RESOURCES Interview. Megan Wegner, BraunAbility Brand Manager. Think, Public Relations https://www.prsa.org/AboutPRSA/PublicRelationsDefined/index.html#.ViZfT_lViko http://www.prsa.org/Intelligence/Tactics/Articles/view/11005/1108/On_the_Hunt_Where_the_PR_Jobs _Are#.ViZg9_lViko Modernize job posting: http://www.indeed.com/cmp/Home-Improvement-Leads/jobs/SEO-Outreach- Associate-167160d88d9b9a58?q=bachelors+degree+entry+level+PR ProGreen job posting: http://www.indeed.com/cmp/ProGreen/jobs/Marketing-Administrative-Assistant- 81a1de18f7242b03?q=bachelors+degree+entry+brand+manager Images: http://www.deirdrebreakenridge.com/wp-content/uploads/2015/09/Screen-Shot-2015-09-21-at- 10.40.07-AM.png http://www.slideshare.net/prezly/17-inspirational-public-relations-quotes

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