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Describe three disciplines (social and behavioral sciences) that have contributed to the study of
consumer behavior.
Solution
The behavioral sciences discipline that have most contributed to understand of consumerare-
Social discipline that have most contributed to understand of consumer are-
Reference group – The family is most likely the most important reference group because it exerts
the most influence on us.
Peers- friends, colleagues, family members

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  • 1. Describe three disciplines (social and behavioral sciences) that have contributed to the study of consumer behavior. Solution The behavioral sciences discipline that have most contributed to understand of consumerare- Social discipline that have most contributed to understand of consumer are- Reference group – The family is most likely the most important reference group because it exerts the most influence on us. Peers- friends, colleagues, family members