2. Available at 250 private jet airports across the
country as well as aboard private aircrafts
including NetJets, Wheels Up and others
Delivered to 300 top luxury watch and jewelry
retailers across the country
Cover Price: $10. Available at Barnes & Noble
nationwide and select specialty newsstands
Sold at international airport newsstands in
select cities (Zurich, Paris, London)
Subscription base of top watch collectors
and enthusiasts nationwide
EXCLUSIVE DISTRIBUTION
Circulation: 25,000
4. NEW EXPANDED AND EXCLUSIVE EDITORIAL FOR 2015
Increase in frequency in 2015 from
6X to 9X per year
110% increase in page count
Sleek modern, full redesign including
upgraded paper stock, oversized
format
Visually driven layouts
Themed issues every month
5. WATCH JOU RNAL MULTIMEDIA
Watch Journal delivers to multiple
platforms including Print, Digital,
Mobile as well as Social Media
7. P R IVATE JET TER MINAL DISTRIBUTION
Watch Journal is the exclusive luxury
timepiece publication distributed in over
250 private jet terminals across the US
Reaching over 16 million ultra-affluent
passengers per year
The wealthiest people in the country
board private aircraft from these locations
over 43,000 times a day
—
Watch Journal = New impression
opportunities for your brand in front of
this audience every day!
8. AVERAGE SPEND ON LUXURY GOODS PER YEAR
DEMOGRAPHICS
*SOURCE: RUSS ALAN PRINCE & ASSOCIATES
Avg. HHI $ 9.2M
Avg. Net Worth $ 89.3M
Fine Art $ 1,746,000
Home Improvement $ 542,000
Yacht Rentals $ 404,000
Jewelry $ 248,000
Luxury Cars $ 226,000
Hotels/Resorts $ 157,000
Watches $ 147,000
P R IVATE JET TER MINAL DISTRIBUTION
9. Polybagged custom outserts to celebrate
brand anniversaries, new launches and
one-of-a kind pieces
Gatefolds and inserts for high-impact campaigns
Franchisable high-impact positions including
opening/breaking edit well,
lead in/out of edit well
Native content creation with 6-, 12- and
14-page custom sections
Co-branded events at exclusive locations and
in-boutique events
SP ECIAL OP PORTUNITIES
10. SP ECIAL EVENTS AND SHOW DISTRIBUTION
Baselworld
Salon International de le
Haute Horlogie
Art Basel Miami Beach
JCK and Couture Shows, Las
Vegas
11. CU STOM ADVERTISING OPPORTUNITIES
Custom created onserts,
polybagged with the issue,
or magna stripped into
Watch Journal
13. NEW EDITORIAL FEATURE COMING IN 2015
Philanthropy
"What it is to be human"
Giving back. It has been at the heart of the
watchmaking community for centuries - from
the passing on of know-how to apprentices to
the support of the fine arts and humanitarian
causes.
Watch Journal will be the first and only media
partner to create and feature a Philanthropy
section in our title every issue beginning in
Summer of 2015. We will provide our brands
and readers who are committed to a cause
space to be heard and celebrated.
23. NECESSITIES
NECESSITIES
W A T C H J O U R N A L . C O M W A T C H J O U R N A L . C O M
8584
TRANSPORT
TRANSPORT
ESSENCE
Built on the principles of minimum consumption and
maximum performance, this vehicle combines dual
electric motors (one on each axle) with a V8 combustion
engine. It is race-tested technology that delivers an un-
compromised hybrid driving experience.
MATERIAL
With a monocoque and subframe made of a carbon
fiber–reinforced polymer, the 918 Spyder is both light-
weight and powerful.
POWER
Three separate drive modes offer diversity and control,
with an additional “Hot Lap“ mode that can be deployed
for short spurts of maximum power, propelling the
driver toward record-breaking speed. The option to
run as a plug-in hybrid makes this car one of the most
efficient of its kind.
PORSCHE 918 SPYDER
From $845,000
porsche.com
IN EVERY ISSUE
Necessities
Curated section of luxury products including automobiles, jewelry,
fashion and home items, and sports gear
25. NECESSITIES
W A T C H J O U R N A L
91
TIGHTEN UP
Babolat, tennis champion Rafael Nadal's racquet of
choice, welcomes Babolat Play, a breakthrough innovation
that is literally game-changing. This connected version of
tennis allows players to view their fellow players’ data,
including the scores of top tennis pros.
HOW’S IT GOING?
Sensors are manufactured into the handle that offer infor-
mation about the player’s game allowing for the opportu-
nity to improve one’s strategy. Every level of expertise can
be supported with the technology this racquet provides.
TRANSPARENT PERSPECTIVES
Collecting existing data like shot power and ball impact
locationalongwiththenumberofstrokes,spin,totaland
effective play time, endurance, technique, consistency,
energy and rallies, Babolat Play gives the player the
option to view these details through a Bluetooth
connection with a smartphone or from a USB to a
computer. It also connects to tablet devices.
BABOLAT
$350
(303) 832-2700
babolat.com
SPORTSGEAR
182_NECESSITIES.indd 91 11/02/2015 19:44
IN EVERY ISSUE
37. EDITORIAL CALENDAR
ISSUE THEME SPACE MATERIAL ON SALE
Jan/Feb Arts & Culture Dec 2 Dec 9 Jan 9
March Explorer Feb 3 Feb 10 Mar 5
April Motor Sports Mar 3 Mar 10 Apr 2
May Design Mar 31 Apr 7 May 7
Summer Sports May 19 May 26 June 25
September Fashion July 14 July 21 Aug 20
October Movement Aug 19 Aug 26 Oct 1
November Craftsmanship Sept 22 Sept 29 Oct 29
December Hollywood Oct 27 Nov 3 Dec 3
*SUBJECT TO CHANGE
38. EDITOR IN CHIEF
Hyla Bauer, a seasoned journalist with more than 20 years of experience
at Condé Nast Publication's Vogue, GQ and Condé Nast Traveler, as well
as two years in a management role at a top watch brand.
PUBLISHER
John Clarkin, a 15-year Condé Nast veteran, including 10 years as
National Sales Director at W magazine.
INTERNATIONAL EDITOR (GENEVA)
Keith Strandberg, a world-renowned journalist with over 25 years of
watch industry experience, including 15 years at Watch Journal.
Fluent in three languages including Chinese.
FOUNDING PUBLISHER
Glen Bowen, founder of Watch Journal (formerly titled In Sync) in 1997.
Respected industry veteran.
CHIEF EXECUTIVE OFFER
Marc Lotenberg, a media entrepreneur and the owner of Watch Journal,
has been lauded as one of Fortune’s “Coolest CEOs” and was listed as
one of Forbes’ “30 Under 30.” Lotenberg is also the CEO and owner of
the award-winning design magazine Surface.
W HO WE ARE
39. SP OTLIGHT MAY 2015 — DESIGN ISSUE — INCREASED DISTRIBUTION
Major presence at JCK Las Vegas, Swiss Watch,
and Luxury shows at Mandalay Bay Hotel.
Bonus distribution at
Couture at the Wynn Las Vegas.
Special Editorial – first look at Baselworld,
design inspirations and trends,
original photography.
John Clarkin, Publisher
jclarkin@watchjournal.com
