1. Advertising & Retail marketing
RT
050 7143701
S H I B U C H A N D
I am an Advertising professionalhaving over 28 years of rich
experience with reputed advertising agencies in UAE and India. Independently set up and
managed respective departments. I have worked with blue chip clients in diverse
industries and business interest & team that built various brands
Born and Brought up in INDIA (KERALA )
I am In Degree Holder In Applied Arts, From KERALA UNIVERSITY , INDIA,
director Story of my career
2. Market analysation .
Retail brand Developments and store layout
Illustration capablity.
Creative startagy Thoughts
Determining project requirements and
objectives (often in some form of creative brief;)
Determining the visual style and personality of a project,
publication or brand
Pre Press and printing Knowledge
Interfacing between clients and the creative team revi ewing
and pre-approving all concepts and artwork before it is
presented to presenting and discussing work with supervising
and mentoring junior designers
Developing budgets and timelines
Coordinating the efforts of a design team with other teams
Fameliar with Adob Illustrater, Adobe , Indesign,
As An
Art Director
My Strength
3. Retail Store
Designing
Beyond just creating a good looking store with
aesthetically placing displays, retail store design
is a well thought out strategy to set up a store in a certain
way to optimize space and sale.The way a store is set
up can help establish brand identity as well as serve
a practical purpose.
4. Visual information includes signage,
branding, and other written and
graphical information that
communicates essential information
to customers. It should be
clearly legible, and provide only
important information that will
actually enhance the customer’s
experience, and ideally, each
element should confirm with the store’s
visual branding design.
Store Visual
Communication
6. The first and foremost element in the
foundation of your brand is the logo.
This identity is the face of business.
Identity
Creation
of Brand.
7. In order to be successful in the business,
it is essential to form strong relationships with
your customers. Consistent and engaging
communication is a big aspect of maintaining
loyal customers. Whether is a small or large business,
it is challenging to connect with each individual
customer. How do you excite your--
customers and get them .
strategy
Communication
8. I stated My Career since 1989 to 1989 in BANGALORE INDIA with RK SWAMY, O&M 1989 to
1993 in MADRAS INDIA With GOLDWARE COMMUNICATION ( MRF Tyer In HOUSE AGENCY )
MAA BOZEL INTERNATIONAL & INSIGHT COMMUNICATION . 1993 to 1997 in COCHIN With
MAA BOZEL INTERNATIONAL & MUDRA BBDO INDIA Group of Reliance . From 1997 till Today
in UAE with BSI BERNT SPAETH INTERNATIONAL LLC, UAE, ABU DHABI CO-OPERATIVE
SOCIETY, ABU DHABI, METOPES INTERIORS & ADVERTISING.
Few client which I was worked
FEDERAL BANK , BHIMA JEWELLERY, KALLYAN SILKS, KOTTAKKAL ARYAVAIDYA SALA,
JAYALAKSHME SAREES, KERALA TOURISM, SOLIDAR TV, MRF TYER, SPICES BOARD OF INDIA,
DHABI CO-OPERATIVE SOCIETY, ALUKKAS JEWELLERY, V-GUARD, 2XL FURNITURE & HOME
DECO, SHARJAH MEGA MALL, NOKIA MOBILES, KENWOOD,
MODEX, ALPHA DATA COMPUTERS,MARBLE SLAB CREAMERY,SPINNEYS,FATHIMA SUPER
MARKET ,EVER FRESH SUPERMARKET,Al MAYA SUPER MARKET, MANHATTEN RESTAU-
RANT.SOLIDER TV,MOODS CONDOMS, PONDS TALCUM POWDER, SKYLNE BUILDERS.............
Award recieved
MADRAS ADVERTISING CLUB, BANGALORE ADVERTISING CLUB, COCHIN ADVERTISING CLUB,
Foot Steps
Toward My
Success Full
Career
9. Packaging design is a large and demanding
design field always looking for designers who can
deliver both product originality and sales performance.
Packaging is the last message a consumer sees and a
last chance to convince him to buy the product. Clarity,
honesty, authenticity and other rules described above
play an important rule in this process but are by no means
the final word on the subject.
To wrap Up
10. Image is everything when it comes to business. It is the
reflection of the things you do and the way you do it.
Appealing to an audience or promoting the business is
called image-building advertising. The main goal of this
technique is to make sure word about your company
and its products and services gets out. It is all about
reminding people about the products and services you
offer or telling them about new and special services.
This advertising technique can positively influence the
attitude of consumers towards your business, products,
and services.
Image
Building
Advertising
11. Therefore I would like to conclude my
CV , and I would I like to promise your
company that I would like to do my fullest
and put my maximum efforts, if I would get an
oppurtunity to work with you.
THANKYOU
AND HOPING THE BEST REPLY FROM YOU....
Looking
Forward
