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In today’s higher education climate of low-enrollment, shrinking government funding, and higher expectations from “students as customers,” the focus on retention is relevant. However, with all the “talk” on retention, do we know how to “do” retention? Let’s examine a few of the research supported practices on retention and discuss the specifics of how faculty, administrators and counselors perform retention strategies. Is retention something extra that we have to do, or can we make it a habit that is integrated into our standard operating procedures?