Marketing Plan for Android App

1. MARKETING PLAN FOR ANDROID APP
CardioACT

2. ● EXECUTIVE SUMMARY
● SITUATION ANALYSIS
● GOAL
● STRATEGY and TACTICS
● IMPLEMENTATION

3. EXECUTIVE SUMMARY
● Cardiovascular diseases are
Heart Attack , Stroke, Heart
Failure, valvular heart disease .
● It is estimated that 90% of the
CVD is preventable .
● Healthy eating , exercise ,
avoidance of tobacco smoke ,
limiting alcohol intake are some
of the prevention factors .
● Leading cause of death globally .

4. COMPANY PRODUCT
The Product is an ANDROID APP where an user who is
sick/has heart condition by stating the type of Cardiovascular
disease will get free advice, basic treatment and procedures

5. SITUATION
➢ COMPANY OVERVIEW
➢ MARKET OVERVIEW
➢ TARGET CUSTOMERS

6. COMPANY OVERVIEW
• The company’s product “CardioACT” is made for Android Smartphone
users .
• “ CardioACT ” will provide an instant , virtually free treatment to those
with Heart conditions .

7. ● Digital Apps and Medicine
Technology are the next
step towards the Future and
Health transformation
● In this case offering
Step-by-Step Instructions
for Cardiovascular
conditions , treatments and
procedures

8. TARGET CUSTOMERS
● “ Heart Stroke , Heart Failure , Hypertensive Heart Diseases etc ” – are our Target
customers .
● The usual Target audience is above the age of 40
● But Nowadays , a lot of young people are suffering from Heart Illnesses and conditions .

10. The p
● The Primary goal is to get
50,000 subscribers in the
first 6 months with a
conversion of 2-4 % .
● Freemium model of
business . Reach out to 1.6
Billion Android users globally
.
● For earning revenue from
the free version of the App ,
AdMob will be used .
● Admob will generate $1 per
1000 “ad impressions” and
0.25$ per “clicks” .

11. STRATEGIES and
TACTICS
● TARGET MARKET
● VALUE OFFERING
● COMMUNICATION
● DISTRIBUTION
● PRICE

12. TARGET MARKET
● Around 2 Billion Android Phone users
● People who :
○ suffer from heart diseases
○ price sensitive
○ does not have knowledge of cardiovascular
procedures
○ treatments will get the primary treatment
free of charge
● Doctors will be collaborators.

13. VALUE OFFERING
● Collaborator Value – The collaborators (here a panel of
doctors /physicians ) will earn $0.5 per question asked
● Customer Value – A heart patient by stating his
symptoms in the app will get advice on his
cardiovascular condition , basic treatment and
procedures free of cost .
● By paying money , an expert panel of doctors will
examine his condition and carry out the necessary
procedures.

14. COMMUNICATION
● Participation in various App Awards is one of the more
recommended channels of communication
○ because if the product wins , it will receive media
coverage , free publicity and will help to generate
awareness .
● People will also get to know the App from Social Media
sites Like Facebook , Twitter pages of various medical
associations and hospitals.

15. DISTRIBUTION
● The product will be distributed through Google
Play
● There are also some very good apps like
SlideMe , Opera Mobile Store , AppsLib,.
● Doctors collaborating with the App will be given
a software , using which they can communicate
with the user or write a prescription .

16. PRICE
● The basic treatment and procedures will be free i.e
available at no cost .
● Entire app will be ad free.
● The doctors will get 0.5$ for the treatments they
prescribe to the users .
● There will be discounts if the user needs to
undergo specific medical treatment depending on
his heart condition .

18. ● The success of the product will depend upon app
developers who will be critical to the company , who will
enhance user experience and add new app functionalities .
● They will also have to update the app database so as to
include more effective treatment methods for different
heart diseases .
● The panel of doctors who are collaborators of our app are
required to explain the Cardiovascular conditions ,
treatments and procedures to the users based on their
symptoms .
● Market Research ( 3 weeks )
● Crafting Market Positioning ( 3-4 weeks )
● Setting Up Strategic Business Unit ( 3 months )
● Setting Product Strategy ( 4 weeks )
● Developing Pricing Strategies ( 2 weeks )
● Designing Integrated Marketing Channel ( 3 weeks )
If the firm cannot generate the desired revenue , then the whole
marketing plan has to be reviewed in light of the new data
collected over the last 6-8 months .

21. These slides were made by Sanjay Kumar M under the guidance
of Prof. Sameer Mathur, IIM Lucknow
Sanjay Kumar M Prof. Sameer Mathur