Next write about the situation at hand and what is involved. Then do a SWOT analysis of Cirque Du Soleil. Then give your suggestions to improve Cirque Du Soleil\'s business in the global arena. Why do they export to the international locations they serve? Remember: this is to be in a narrative adhering to APA standards. No lists or bullets Solution circus of the sun is the is the canadian entertainment company. and it is the worlds largest theatrical producer. it was founded in 1984 by two people named as Michel and Paul. Each show is a synthesis of circus styles from around the world, with its own central theme and storyline. Shows employ continuous live music, with performers rather than stagehands changing the props. strentghs; they are cathing the pulse of audiance and based on it they scheduling the programs. they got huge goodwill and brand name in the customers mind and it is encashing by doing different programs. they ate operating in more than 40 countires with about 4000 people. weakness: they are serving only the cities and towns only, they are unable to conrentrate on remote places and B town centers. opportunities: still they have much scope to expand the business into different continentals. people are enjoying the shows and much satisfied with the performance. threats: there are many sources of entertainment and every day there are new ways are coming and going. so, we dont know when and why people accept or reject a particular program. while they are having the brand name around the world and the huge success of their journey, they need to expand it to many other places. they can operate their services around the world..