2. “In the of your city”
● Cardiff
● Newport
● Plymouth
● Falmouth
● Bristol
3. Who’s our audience?
In order to grow brand awareness, it is
necessary to look at the two key demographics
that reside in these regions.
➔ High student population
Large university community
➔ Good community spirit
Lots of cycling trails and cycling
communities, street art, local charities
and creativity people supported.
5. Freshers fair.
(We’ve come to join the party.)
By having stalls at the freshers fair of the main local
universities of the region we will make sure we are a presence
with some of the newest members of the local community.
Main universities in
the regions:
● Cardiff
● Newport
● Bristol
● UWE
● Plymouth
● Falmouth
6. The SU tour.
Presenters will take their breakfast show for a one off live
recording at student union of the aforementioned campuses.
Note
Each university/region
will have its own unique
set of presenters,
meaning we build a
fanbase and recognition
for them in their region,
encouraging people to
tune in each morning.
7. Branded seat
covers
By distributing branding bicycle
seat covers at our freshers fair
stalls, university events and
through our street teams popping
them on bikes throughout the city,
we are spreading the word, and
keeping local bums dry.
Smiles all round!
8. Just like all
good cities,
every
location in
our plan has
great street
art*.
*This beauty is in
Cardiff
9. “Design your
”
By tapping into the local young artist
community through university art
faculties and local press, we can launch
an instagram competition:
‘#designyourheart’
10. Graffiti competition
#designyourheart
➔ What?
Take a photo of your design for the
heart logo in your town and upload
it to your instagram.
➔ How?
Tag your instagram post with
#designyourheart and tag heart fm.
We’ll pick a winner to paint a
billboard mural in your town!
11. Instagram.
● Last year Instagram surpassed
Twitter for active users per
month.
● Instagram advertising can be
targeted to users interests and
location.
He recently opened a camera shop near the Louvre in Paris.
Visitors to his store, mostly tourists, speak many different
languages making anything beyond a simple transaction a
challenge.
12. Types of campaigns
Graffiti competition
Action = Clicks to our
website/link to the hashtag
gallery
General brand
awareness
Action = Download our app
Events advertising
Action = Clicks to our
website
13. Snapchat
With over 100 million daily active
users and 400 million snaps per day,
Snapchat is one of the fastest
growing social networks.Snapchat is
becoming a vital part of companies
marketing strategies.
14. Make the best of Snapchat
Create a ‘Heart fm’
Snapchat filter
A branded filter will spread
awareness (and let’s face it,
be really fun)
Provide access to
live events
Backstage and behind the
scenes action!
Partner with
affiliates
Some of our celebrity friends
have Snapchat, as do Global
brand partners like Coca
Cola
15. Local print & online
advertising
Still an essential part of any marketing
plan, all these regions have their own
specific news outlets online and in print
for students and the general community.
We can
concentrate our
student online
advertising to
coincide with
freshers week.
16. Local publications &
websites
Heart South West
● Plymouth Herald
● The Knowledge
Plymouth
● Falmouth Packet
● The Falmouth Anchor
Heart South Wales
● Wales Online
● Cardiff and South
Wales Advertiser
Heart West
Country
● Bristol Post
● Epigram
17. Q: But what are your budgets
and targets?
A: Please refer to handout : )
18. 3 month plan
My initial aims for my first three months in the
role would be the following:
➔ Launch Snapchat
Weekly snapchat stories to grow
Heart’s presence on this exciting new
medium.
➔ Investigate local charities
Investigate charities that would be
good locally to really spread
awareness of Heart in the regions and
help the communities.
➔ Book stalls at freshers fairs
To establish relationships with the
student population.communities.
