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1992 Entered 2007 Acquired 2009 IntroducedIndia with Max by Vodafone & Zoozoos Group Re-branding2000 Acquired 2005 Turned 2011 Vodafone Essar “Pink” 3G campaign2001 Introduce 2003 Introduced Now: Vodafone orange Hi Pug “Cheeka” Delights Campaign
TV “Wherever You Go Our Network Follows You” ADS The Hutch network was personified as the adorable pug dogCELEBRITY ENDORSEMENTSRahul Dravid- to attributetrust and dependability to theHutch Brand & Irfan Khan OUTDOOR Hoardings Billboards
REBRANDING CAMPAIGN- Brand Transition CHANGE IS GOOD HUTCH IS NOW VODAFONE
• Red: For the passion and spirit.• Rock Solid: dependable and empathetic• Restless: always challenging to improve and being funny.
• The commercial shows Hutch dog moving out of pink house and moving into red house. The tagline “ Hutch is now TV Vodafone” was translated in multiple languages • Supplementary with TV ads across all main newspapers Print • Message appeared in 150 towns & in 400,000 shopsOutdoor Hoardings, billboards& kiosks • Website Makeover from pink to redInternet • New jingle- New upbeat version of the same Hutch sound Radio
Vodafone Customer Care Service HAPPY TO HELP Symbolize a mobile phone customer care service as willing and eager to help as the little pug.Vodafone kick-started ‘Happy to Help’, inKerala, to help bring relief to commutersduring heavy rains.Vodafone ushers were stationed with hugeumbrellas at major railway stations in Keralato help people to and from the platforms.
25 different aired during IPL2Sponsorships- IPL2Supplementary with TV ads acrossall main newspapersHoardings, billboards& kiosksFacebook Fan PageDownloadable ringtones, videos, etcMicrosites: “What kind of Zoozoosare you?”
VODAFONE – THE ‘3G SUPERMAN’ TEASER ADS
VODAFONE DELIGHTSVodafone is promoting “Delights”, a world of exclusivedeals and discounts, with a TV advertising campaignfeaturing school girls in black and white films; an old manand a young boy. To show the emotional responseassociated with receiving special gifts.
EVENTS & SPONSORSHIPS
CONCLUSIONIMC APPROACH OF VODAFONE CAMPAIGNS
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