1. In what way does you media product use, develop or
challenge forms and convention of real media products?

2. I used the concept of them rocking out with
the guitar in the video as it is a well known
concept in this genre. In the KOL video it
shows how he is playing the guitar, this is the
same as my video on the left. I chose to use
this idea as I felt that it held more of a theme
that couldn’t go missed as it is a sold part in
the rock genre and challenging it would have
been risky as it may not have shown that my
video fit the conventions of a rock video as
this is definitely one of the main ones.

3. In the KOL video it shows the main singer at an
extreme close up at most of the beginning of
the song before it starts to do cut always. I used
this idea but I slightly changed it so I made the
main singer sing the beginning parts but I also
not only used extreme close ups but I varied the
shots with close ups and mid shots of the other
band member. As the convention in a rock
video is to keep the focus on the main singer I
used this while still building a variation of shots.

4. The costume in the Kings of Leon video is more
relaxed and casual whereas the costume in my video
is more formal as they are wearing suits. I decided to
challenge the original convention in this case as it fit
more in tune with my storyline for the song as they are
based in school. KOL do show a more relaxed vibe as
this is well known in this genre as they choose to care
more about music then their image.