Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UX Research in mobile

2,536 views

Published on

Why and how of UX Research. Talk for design section of the digital conference iForum.

Published in: Design, Mobile
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

UX Research in mobile

  1. 1. • you are just a small part of your potential audience • it is hard to analyse yourself • we tend to simplify others and their motivation and goals; • we often misinterpret problems of others You are not your target audience
  2. 2. • they will tell what you want to hear • or something they would like to think about themselves • they can’t want something that they can’t imagine • there is a risk that ideas you will get will be limited by the imagination of others Never ask people what they want
  3. 3. • get to know needs and priorities of your customers • understand the physical contexts for your product • understand social connections, family and friends relationship • understand their habits and behaviour Get to know your users
  4. 4. Articulate your hypotheses and goals
  5. 5. Identify who you want to talk to
  6. 6. Write a recruiting screener
  7. 7. James&Lo)on,&42& Derek&Hanson,&35& Brandy'Rubin,'19' Molly'Symmonds,'39' Racquel'Malone,'26'
  8. 8. • take notes • smile • ask open-ended questions • get their story • shut up and listen • don’t talk about your product • ask about future behaviour • sell • ask leading questions 90% listening 10% talking
  9. 9. 10 min, 1 idea per sticker • What I heard • What I saw • What stood out

×