Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.
29. Google Confidential and Proprietary
Take a step back...
●What does your brand stand for? USP and brand proposition?
●Who is your target group? Geo, Demo & Target
●What is your brand associated with?
●Who is your main competition?
●How are your consumers behaving online?
●What is your business goal?
●What are your current digital assets?
31. Google Confidential and Proprietary
Discover your presence and audience online...
●Brand Impression Tool
●Google Trends
●Global Market Finder
●Google ThinkInsights
●Consumer Barometer