Sociology is the study of human social relationships and institutions. It originated in the 19th century as an academic discipline concerned with understanding the changes taking place in society. Sociology uses both quantitative and qualitative approaches to evaluate how people interact and live together. One key sociological perspective is functionalism, which views social institutions and mental processes as useful adaptations that help societies function and individuals survive. Sociology provides insights into why different groups behave differently and the social forces that influence communities.

1. Running head: SOCIOLOGY
SOCIOLOGY
Sociology
Rough Daft
Name
Institution
Sociology
Sociology is a part of study of all types of human life if
interactions and belongs to phenomena which is known as the
social science. Sociology can also be taken to stand for the
science of society. Sociology originated in the 19th century as a
discipline in the academic field. Sociology is a major law
governing the society and the human social relationship taking
into account the primary interest in analyzing the problems that
are encountered in the society (Ethnology, 1897). Sociology
gives one the ideas of understanding and appreciating the basic
principles of understanding what happens in the society
In studying sociology, the learner increases the benefit of
honoring the culture, the social land behavior of a certain group
of people. One can get the real difference between society and
culture by definition: - society this is a group of people who
live in a common place or one territory and have the same way

2. of living. Culture this is the unique way of living shared by the
same community (Friedrichs & Birnbaum, 1971).
Sociology originated because of a great concern for great
changes that were taking place and the society thought that the
scientist could not account for them fully. Feminism this is a
study of science with reference to the way of behaving to men
and women. Feminist have a great importance in the process of
self-presentation with the relation of the social womanhood and
the body appearance of a woman (Friedrichs & Birnbaum,
1971). This is majorly a big concern in the society to
investigate the culture and to experiment with the means of
representation in the whole community.
The divisions of feminism carries ample witness to the
impossibility of making modern feminism as a symbol of unity
in the present society such variations such as varying
interpretations of their outcome have come up hence
increasing the sense to talk about the popularity of feminists
than of one. Women should have their representatives in the
authority rather than been arbitrarily lead without having a
share in the government to air out their views. Women should
also be given positions in the government to show them they are
valued hence avoiding despotism. We have many people in a
state. The interaction of the people, as they live together, is
very important and is explained in social science according to
the behavior of the people in different perspectives and has its
own origin and also a mode of expression. To evaluate how
people tend to live both quantitative and qualitative approaches
are used (Durkheim, 2013).
Functionalism is the school that emphasizes the study of the
mind as an essentially useful, functional part of the human
body. The functionalist attitude was a logical consequence of
the spread of Darwinism and its doctrine of "survival of the
fittest". Among the most prominent representatives of this
current philosophy, William James (formally he taught the
functionalist doctrine) and John Dewey are counted. As a
biologist, William James firmly believed that all activities

3. (from the heartbeat to the perception of an object) are
functional. If we were not able to recognize a banana, what
should we think every time we saw it (Isajiw, 2013). Thus, the
associations do not allow the taking advantage of previous
experience. With this insight, James arrived in the formulation
of a functionalist theory of mental life and behavior. That
perspective is concerned not only learning and feeling or
perception, but especially how an organism serves their learning
or perceptual environment to live in their capabilities.
The way people interact with others in the society is influenced
by social inheritance and also the genetic makeup of the people.
Again the culture of the individuals affects the way they
interact with others in society. The level of education influences
the way people will interact with others in the society. The
curriculum one undergoes in school shifts their attention from
the way they make an observation and also their scientific
viewpoint hence changing their way of thinking. In sociology
one must be able to know why different people behave
differently in the society and also should understand why we
have social forces in a community (Friedrichs, 1970)
Mathematical modeling and graphs can be used to estimate the
behavior of a certain group in the society. The way in which
people behave is also influenced by the groups they belong this
is because different groups have different expectations in how
their members should perform hence sometimes rules govern
them hence they perform towards honoring them.
In conclusion, to understand fully how to interact with
others many sociological factors should also be considered the
behavior of the people in a certain group is also taken into
account. Also, women should be given a chance to lead the
government.
References
Durkheim, E. (2013). Durkheim: The Rules of Sociological

4. Method: And Selected Texts on Sociology and Its Method.
Palgrave Macmillan. Retrieved from
https://books.google.com/books?hl=en&lr=&id=308dBQAAQB
AJ&oi=fnd&pg=PP1&dq=+behaviour+sociology&ots=CvYrsjD
TM9&sig=XwB8VBf_L2z1aA2ULjswkDSuPuM
Ethnology, S. I. B. of. (1897). Annual Report of the Bureau of
Ethnology to the Secretary of the Smithsonian Institution. US
Government Printing Office.
Friedrichs, R. W., & Birnbaum, N. (1971). A sociology of
sociology. Retrieved from http://philpapers.org/rec/FRIASO
Isajiw, W. W. (2013). Causation and functionalism in sociology.
Routledge. Retrieved from
https://books.google.com/books?hl=en&lr=&id=IdxXAQAAQB
AJ&oi=fnd&pg=PP1&dq=functionalism+and+behaviour&ots=3f
ltBP5ewm&sig=8prNos1JShSNXOJ3HgFU1ujiUzQ
CRITERIA
POINTS
COMMENTS
Topic is clearly expressed, displays key sociological terms and
concepts
8/10
You have plenty of sociological terms in here, but you need to
include one major sociological theory (functionalism, conflict,
or symbolic interactionism) and how it applies to your paper.
Thesis is relevant to sociology and easily identified
10/10
Resources support sociological inquires, statistics and theories
13/15
You need to have at least 4-5 sources.
Effective use of sociological perspectives throughout the paper
8/10
You need to cite your sources throughout your paper – each
paragraph should have at least one citation. Anything that is not
common knowledge should be cited. Make sure you expand on

5. your ideas and use statistics/data to back it up. Right now, you
have several very short paragraphs.
No spelling or grammar errors
5/5
TOTAL
44/50
Make sure by the final draft, you have at least 4-5 full pages of
text. You are only about 2 pages.
Running Head: HISTORY OF MARKETING
HISTORY OF MARKETING 2
History of Marketing
Name
Institution

6. History of Marketing.
Marketing is as old as man himself and has been in existence
since ancient times. Marketing history looks into the marketing
histories, ideas, concepts, theories, types of marketing and
effect of technology in marketing. . Therefore the main aim of
this work is to investigate the changes that have occurred since
the initiation of the process of marketing, what it comprises of,
trends in marketing and impact of technology to the whole
process.
References
American Marketing Association. American Marketing Society.
& National Association of Marketing Teachers.(1936). Journal
of marketing. New York: American Marketing Association.
Desmond, J. and Crane, A. (2002) ‘Morality and the

7. consequences of marketing action; Journal of Business
Research, 57 (11): 1222–30.
Dixon, D.F. (2002) ‘Emerging macro marketing concepts: From
Socrates to Alfred Marshall’, Journal of Business Research, 55:
737–45.
Szmigin, I. and Foxall, G. (2000) ‘Interpretive consumer
research: How far have we come?’, Qualitative Market
Research: An International Journal, 3(4): 187–97.