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2. About Vodafone
• First ever mobile call - on 1 January 1985
• More than 407 million customers around the
world.
• more than 30 countries and partner with
networks in over 50 more.
• 1991 ,enabled the world’s first international
mobile roaming call
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3. Vision
“We see our future in outstanding data services
and products, backed up by the best customer
experience in the business. And our targets are
big – which means millions of customers using
our data services every day”
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4. Values
• Speed
– Focused on bringing innovative new products and
services onto the market quickly
• Simplicity
– Making things easy for customers, partners and
colleagues
• Trust
– Reliable and transparent to deal with
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5. Brand Identity
“Painting the world red”
“It's not just our logo, our advertising
or the events we sponsor. It's what we
say and what we do. It's who we are
as an organization”
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6. Corporate Responsibility
• The environment
– Introducing initiatives to tackle waste,
– Energy use and even the pollution caused by
commuting.
– Help suppliers and customers to be more climate-
conscious.
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7. Business Model
• buy licences rights to spectrum bands
• build networks
– provide calls,
– SMS
– mobile internet services
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8. Capturing Value
• pay for the services
• use the cash flow generated
– reinvest in the business
– provide a good return to our shareholders
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9. Reinvestment
• continuous improvements
– Strengthen network
– strengthen brand
– develop stores
– websites
“To attract new customers and retain existing
ones”
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10. Model
Shareholders
Remuneration
Assets Customers Revenue Cash flow
Reinvesting
into Business
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11. Assets
• Networks
– To have the best mobile network in each of our
markets
• Distribution
– Operate around 14,000 stores across the Group
• Supplier relationships
– Suppliers to build robust networks, develop
innovative services and offer the widest range of
the latest devices
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12. • People
– Significant emphasis on the calibre of the people
• Brand
– Ranked as the number nine brand globally with an
attributed worth of US$30 billion (source: Brand
Finance)
– Most valuable telecoms brand in the world
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13. Customers
• 404 million customers globally
• one of the biggest mobile operators in the
world
• 23% Group service revenue comes from the
enterprise segment
“What all our customers have in common is the
expectation of a great experience in what has
become an essential service”
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14. Revenue
• Supply of calls,
• Text messaging,
• Data
• Other services over our networks
• Enterprise customers
• services are sold in advance
– Reducing credit risk
– Generating an attractive working capital profile
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15. Cash flow
• Highly efficient networks
– seek to minimise costs
• Market share position
– markets is strong and growing
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16. Shareholder remuneration
Least 7% to March 2013
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17. Reinvestment into the business
• To support wider coverage
• Higher speeds
• Deeper capacity in networks
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18. Innovation in Capturing
Customer Value’s
• Individual based marketing
• Chotta Credit
• Money transfer
• & many more………………….
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20. Thank You
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