In a digital world, startups are challenging established enterprises that should have a head start due to their existing customer base, data and money. Startups have the passion, accountability and motivation that may be lacking in these established organisations. The focus for the enterprise to remain ahead is to be customer obsessed, be digitally savvy and adopt an agile mindset, whilst changing the culture of the organisation to allow people to drive purpose, autonomy and mastery. Presented by Biase De Gregorio and Rafael Rodriguez

2. Be more like that start-up you’re trying to
avoid being disrupted by – you have an
unbelievable head start
Rafael Rodriguez – IQ Business (Digital Lead) &
Biase De Gregorio – IQ Business (Agile Lead)
25 February 2016

3. 3 © 2016 CA. ALL RIGHTS RESERVED.
What are the motivators?

4. What start-ups don’t have?

5. 5 © 2016 CA. ALL RIGHTS RESERVED.
Customers

6. 6 © 2016 CA. ALL RIGHTS RESERVED.
Data

7. 7 © 2016 CA. ALL RIGHTS RESERVED.
Money

8. What start-ups have?

9. 9 © 2016 CA. ALL RIGHTS RESERVED.
Personal Accountability
"Everyone takes personal responsibility for the entire system and instead of
making up for a lack of responsibility, Facebook's engineering policies foster and
exploit personal responsibility.” – Kent Beck

10. 10 © 2016 CA. ALL RIGHTS RESERVED.
Passion
"It is obvious that we can no more explain a passion to a person who has never
experienced it than we can explain light to the blind."
-T. S. Eliot

11. 11 © 2016 CA. ALL RIGHTS RESERVED.
Motivation
“we have three innate psychological needs—competence, autonomy, and
relatedness. When those needs are satisfied, we’re motivated, productive, and
happy.”
- Daniel H. Pink

12. So why is this so important?

13. 13 © 2016 CA. ALL RIGHTS RESERVED.
Enlightened
Customers
Increased
Competition
Convergence
Relevance

14. And how do you fix it?

15. 15 © 2016 CA. ALL RIGHTS RESERVED.
Customer Obsessed

16. 16 © 2016 CA. ALL RIGHTS RESERVED.

17. 17 © 2016 CA. ALL RIGHTS RESERVED.
Be Digitally Savvy

18. 18 © 2016 CA. ALL RIGHTS RESERVED.
Not everything needs to
integrate from day 1

19. 19 © 2016 CA. ALL RIGHTS RESERVED.
Agile vs. agile

20. 20 © 2016 CA. ALL RIGHTS RESERVED.
Culture Structure

21. 21 © 2016 CA. ALL RIGHTS RESERVED.
Adapted from Henrik Kniberg:
Agile Product Ownership in a Nutshell
Digital
Execution

22. 22 © 2016 CA. ALL RIGHTS RESERVED.

23. 23 © 2016 CA. ALL RIGHTS RESERVED.
In Summary

24. IQ Business
bdegregorio@iqbusiness.net
@biased77
@cainc
slideshare.net/CAinc
linkedin.com/company/ca-technologies
ca.com
Biase De Gregorio Rafael Rodriguez
IQ Business
rrodriguez@iqbusiness.net
@Rafael_IQ