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B U I L D ING YOU R OWN 
CHANGE FRAMEWORK 
WWW.L E A N C H A N G E . O RG
ASSESSING YOUR CHANGE 
RE-ORG 
MERGER 
MASS 
LAYOFFS 
BIG 
BANG 
AGILE 
PILOT 
AGILE 
TEAM 
PILOT 
AGILE 
TEAM 
BUSINESS 
PROCESS 
TOOL 
BUSINESS 
PROCESS 
TOOL 
BIG 
SIZE OF ORGANIZATION 
SMALL 
BUSINESS 
PROCESS 
TOOL 
UNCERTAINTY & COMPLEXITY 
LOW DISRUPTION HIGH 
All changes are not equal. Change in large organizations causes more disruption 
which increases un-certainty and complexity. When implementing multiple changes, 
map out the relative uncertainty and complexity between changes.
PACE OF CHANGE AND rISK TOLERANCE 
INDUSTRY PACE OF CHANGE STAKEHOLDERS 
An organization in a fast-paced industry that is constantly 
innovating with stakeholders that have a high tolerance for 
risk can get away with less formal approaches for change. 
- less planning upfront 
- focus on small experiments 
- more feedback-driven (reactive) 
- less formal reporting and process 
INDUSTRY PACE OF CHANGE STAKEHOLDERS 
Implications: constant chaos, can 
lead to thrashing and burnout. 
An organization in a slow-paced industry that takes pride in 
process and planning will naturally have conservative 
stakeholders. 
- focus on big up-front planning 
- “best practice” thinking 
- likes “industry standards” 
- formal reports, process 
- change team is responsible for the change, not the people 
Implications: nothing actually 
changes. Focus on process over 
meaningful change.
PACE OF CHANGE AND rISK TOLERANCE 
INDUSTRY PACE OF CHANGE STAKEHOLDERS 
An organization in a fast-paced industry that is constantly 
innovating with conservative stakeholders. 
- more formal 
- culture confusion 
- mis-alignement between execs and staff 
INDUSTRY PACE OF CHANGE STAKEHOLDERS 
Implications: frustration due to 
inability to keep pace with the 
industry. 
An organization in a slow-paced industry that takes pride in 
process and planning with an action-oriented primary 
stakeholder. 
- too much focus on action 
- rapid and frequent changes in strategy 
- alienation of “voice of reason” (conservative stakeholder) 
Implications: culture shock, 
leadership style at odds with “the 
way things work around here”
BLAST RADIUS 
How is the current hierarchy 
affected? 
Who is directly, and in-directly 
affected? Who has influence 
over who? 
What (and who!) is supporting 
or holding back the change?
CREATING YOUR TOOLKIT 
MORE CERTAINTY LESS CERTAINTY 
- Stronger emphasis on feedback 
- Lean coffee: less formal approach for creating awareness 
and supporting people 
- Agile retrospectives: using feedback from people affected 
by the change as input into the next wave of planning 
- Big visualizations 
- More creative marketing of the change 
- Stronger emphasis on planning 
- Traditional communication (email, newsletters, intranet site) 
- Longer feedback loops 
- “Best practice” thinking 
CONSERVATIVE STAKEHOLDERS LIBERAL STAKEHOLDERS 
- More formal reporting (paper-based, intranet) 
- Optics of using “best of breed” can be important 
- More planning, less action 
- Big visible walls (or portable ones given logistical 
challenges) 
- Executive Lean Coffee: gives staff direct access to 
stakeholders 
- Monthly roadshows or internal conferences 
- Status and progress discussed at Big Visible Wall 
TRADITIONAL TOOLS 
AGILE TOOLS 
CUSTOM TOOLS 
ADKAR, McKinsey, 
Traditional project 
planning, GANNT 
Blast Radius, ADKAR Charts 
survey (not the 
execution 
framework), Impact 
Mapping, Change 
Agent networks 
Lean Coffee, 
Retrospectives, Big 
Visible Information 
Radiators, Daily 
Standups 
mix and match
ONE LAST THING… 
When considering tactical execution options, ask yourself these questions: 
How often should the change team meet? 
How often should the change strategy be reviewed? 
How many in-progress changes should the change team work on? 
How often should progress be reported to sponsors and stakeholders? 
How will we support the change agent network? (if necessary) 
Those answers will help the change team: 
Get into a rhythm 
Effectively communicate with sponsors, stakeholders and change recipients 
Get aligned about tactics 
Manage the un-certainty better
OH, SORRY, ONE MORE THING! 
The “best practice” is the one you create based on running experiments in your 
organization. 
Over time, you’ll learn what works and what doesn’t, given your organization’s 
unique attributes.
lIKE WHAT YOU SEE? 
"This is a key piece of work for further advancing 
agile, lean and change management. It's a must read 
for anyone starting a transformation" - Jamie 
Longmuir, Agile Practitioner 
Lean Change Management is a collection of innovative 
practices for managing organizational change. It 
combines ideas from Lean Startup, Agile, Neuroscience 
and traditional change management to create a 
feedback-driven approach to change that can be 
adapted to any organization. 
Get the Book
WWW.L EANCHANGE.ORG

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Building Your Own Change Management Framework

  • 1. B U I L D ING YOU R OWN CHANGE FRAMEWORK WWW.L E A N C H A N G E . O RG
  • 2. ASSESSING YOUR CHANGE RE-ORG MERGER MASS LAYOFFS BIG BANG AGILE PILOT AGILE TEAM PILOT AGILE TEAM BUSINESS PROCESS TOOL BUSINESS PROCESS TOOL BIG SIZE OF ORGANIZATION SMALL BUSINESS PROCESS TOOL UNCERTAINTY & COMPLEXITY LOW DISRUPTION HIGH All changes are not equal. Change in large organizations causes more disruption which increases un-certainty and complexity. When implementing multiple changes, map out the relative uncertainty and complexity between changes.
  • 3. PACE OF CHANGE AND rISK TOLERANCE INDUSTRY PACE OF CHANGE STAKEHOLDERS An organization in a fast-paced industry that is constantly innovating with stakeholders that have a high tolerance for risk can get away with less formal approaches for change. - less planning upfront - focus on small experiments - more feedback-driven (reactive) - less formal reporting and process INDUSTRY PACE OF CHANGE STAKEHOLDERS Implications: constant chaos, can lead to thrashing and burnout. An organization in a slow-paced industry that takes pride in process and planning will naturally have conservative stakeholders. - focus on big up-front planning - “best practice” thinking - likes “industry standards” - formal reports, process - change team is responsible for the change, not the people Implications: nothing actually changes. Focus on process over meaningful change.
  • 4. PACE OF CHANGE AND rISK TOLERANCE INDUSTRY PACE OF CHANGE STAKEHOLDERS An organization in a fast-paced industry that is constantly innovating with conservative stakeholders. - more formal - culture confusion - mis-alignement between execs and staff INDUSTRY PACE OF CHANGE STAKEHOLDERS Implications: frustration due to inability to keep pace with the industry. An organization in a slow-paced industry that takes pride in process and planning with an action-oriented primary stakeholder. - too much focus on action - rapid and frequent changes in strategy - alienation of “voice of reason” (conservative stakeholder) Implications: culture shock, leadership style at odds with “the way things work around here”
  • 5. BLAST RADIUS How is the current hierarchy affected? Who is directly, and in-directly affected? Who has influence over who? What (and who!) is supporting or holding back the change?
  • 6. CREATING YOUR TOOLKIT MORE CERTAINTY LESS CERTAINTY - Stronger emphasis on feedback - Lean coffee: less formal approach for creating awareness and supporting people - Agile retrospectives: using feedback from people affected by the change as input into the next wave of planning - Big visualizations - More creative marketing of the change - Stronger emphasis on planning - Traditional communication (email, newsletters, intranet site) - Longer feedback loops - “Best practice” thinking CONSERVATIVE STAKEHOLDERS LIBERAL STAKEHOLDERS - More formal reporting (paper-based, intranet) - Optics of using “best of breed” can be important - More planning, less action - Big visible walls (or portable ones given logistical challenges) - Executive Lean Coffee: gives staff direct access to stakeholders - Monthly roadshows or internal conferences - Status and progress discussed at Big Visible Wall TRADITIONAL TOOLS AGILE TOOLS CUSTOM TOOLS ADKAR, McKinsey, Traditional project planning, GANNT Blast Radius, ADKAR Charts survey (not the execution framework), Impact Mapping, Change Agent networks Lean Coffee, Retrospectives, Big Visible Information Radiators, Daily Standups mix and match
  • 7. ONE LAST THING… When considering tactical execution options, ask yourself these questions: How often should the change team meet? How often should the change strategy be reviewed? How many in-progress changes should the change team work on? How often should progress be reported to sponsors and stakeholders? How will we support the change agent network? (if necessary) Those answers will help the change team: Get into a rhythm Effectively communicate with sponsors, stakeholders and change recipients Get aligned about tactics Manage the un-certainty better
  • 8. OH, SORRY, ONE MORE THING! The “best practice” is the one you create based on running experiments in your organization. Over time, you’ll learn what works and what doesn’t, given your organization’s unique attributes.
  • 9. lIKE WHAT YOU SEE? "This is a key piece of work for further advancing agile, lean and change management. It's a must read for anyone starting a transformation" - Jamie Longmuir, Agile Practitioner Lean Change Management is a collection of innovative practices for managing organizational change. It combines ideas from Lean Startup, Agile, Neuroscience and traditional change management to create a feedback-driven approach to change that can be adapted to any organization. Get the Book