Paying attention is 2nd assignment. We must go to stores and look carefully

1. ARE YOU
PAYING
ATTENTION?
A Crash Course on
Creativity fall 2012
2nd assignement

2. I decided to go and observe optic shops.
So I went to a street that had more of them.
I had gone before, but this time I wanted to
observe carefully!

3.  In the coming pictures, as you can
see, the street is short, but throughout of it
is many optic shops.
 Because it was cold, most of the shops
closed their doors; some vendors were
standing on the street corner and looked
at the people that are passing by.

5.  Mostshops have pretty decoration and
good lighting, vendors are handsome.
Famous brands, photos of celebrities with
beautiful glasses ... that tempt or tickle
you buying one of these glasses and feel
more attractive.

8.  In principle, all this suggests that it should
have been waiting for good sales.
 But it's not!
 There is not any buyer in most of them, or
maximum one or two customer for some
of them.
 Maybe you say: "Hey man, wait! Optic
shops are not like chain stores or super
stores that they have full of
customers, one or two customers in a
random period for an optic shop is not
too bad ".

9.  But,
how about this? At the same time
there are many customers in one of them!
 Every
few minutes People came into the
shop or went out after buying a glass!

11.  Decoration of this shop is simple or maybe
poor and not comparable to others, but
how it can possible that this store has
many customers?
 I asked one of vendors, who stood beside
his store, a question" Why those store has
many customers?" (Inside my question, I
mean that, why that store has many
customers and you have not)
 He replied:" For the only reason that
vendors of this shop bring cheap glasses
frames."

12. But I disagree with him; there are many
reasons for that:
 Frames are cheap but the material of
them is good.
 While vendors are so busy but they always
smile at customers and try to help them.
 Vendors have the confidence and trust to
customers, so the
customers, themselves, can take the
frame that they want from showcase or
behind the counter
 Customers can test as much as frame that
they want.

13. A customer take a glass from showcase

14. Finally, it still remains plenty of time for
closing of other stores; after unbelievable
selling, this optic shop is preparing to close.

15. Other stores are still open and are waiting for customers
but this store prepays for closing.

16. Paying Attention
A crash course of creativity, fall 2012
 2nd assignment
 Storyboard
and pictures by
Mahmoodreza Hakimi