1. Crash Course on Creativity
By Anahit Nersisyan

2. Visits:
6 stores
…couldn’t resist my
Z
shopaholi m

3. Yerevan City

4. Art Moda

5. Young personnel with uniforms
Uncomfortable product arrangement: the same type of
clothes are far from each other
Personnel does not pay much attention on customers
Bright and happy environment
Small space for product arrangement
S ll f d

6. Lights directed to jewelry
Each customer is greeted individually when enters the store
Price tags on higher shelves were not visible
Unclear methods of jewelry arrangement
All products explicitly presented on either eye level or lower
Not very good lightening
N d li h i
Sales people often cannot provide full product description

7. Seems like it’s a second hand store
Products are in mess
Individual attention to each customer
Right presentation of available products and price offerings
Art Moda
Art Moda by sales person
by sales person
Very bad lightening
No big price tags related to offered sales

8. Create
C t
School of Customer Service
School of Customer Service
In Yerevan
Main Objective
Increase the Quality of Customer Service
Increase the Quality of Customer Service