Social Media Risks And Rewards Gary Kibel


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This session will explore the potential risks in using social networking and user-generated content for marketing campaigns, and will give practical suggestions to help marketer's campaigns succeed.

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Social Media Risks And Rewards Gary Kibel

  1. 1. Social Media Risks and Rewards Gary Kibel, Esq. Partner Davis & Gilbert LLP [email_address]
  2. 3. MySpace - Terms <ul><ul><li>Non-commercial Use by Members. </li></ul></ul><ul><ul><ul><li>“ The MySpace Services are for the personal use of Members and may be used for promotional purposes as well, but direct commercial endeavors may only be used if they are specifically endorsed or authorized by MySpace.” </li></ul></ul></ul><ul><ul><ul><li>“ Commercial advertisements, affiliate links , and other forms of unauthorized solicitation may be removed from Member profiles without notice or explanation and may result in termination of Membership privileges.” </li></ul></ul></ul><ul><ul><ul><li>“ MySpace reserves the right to take appropriate legal action for any illegal or unauthorized use of the MySpace Services.” </li></ul></ul></ul><ul><ul><ul><li>$50 per unauthorized email or communication through MySpace. </li></ul></ul></ul>
  3. 4. YouTube – Commercial Use Terms <ul><ul><li>You agree not to use the Website, including the YouTube Embeddable Player for any commercial use, without the prior written authorization of YouTube. </li></ul></ul><ul><ul><li>Prohibited commercial uses do not include: </li></ul></ul><ul><ul><ul><li>uploading an original video to YouTube, or maintaining an original channel on YouTube, to promote your business or artistic enterprise. </li></ul></ul></ul><ul><ul><ul><li>using the Embeddable Player to show YouTube videos on an ad-enabled blog or website, provided the primary purpose of using the Embeddable Player is not to gain advertising revenue or compete with YouTube. </li></ul></ul></ul><ul><ul><li>You hereby grant each user a non-exclusive license to access your Submissions through the Website, and to use, reproduce, distribute, display and perform such Submissions as permitted through the functionality of the Website. </li></ul></ul>
  4. 5. Online Liability <ul><ul><li>Digital Millennium Copyright Act (the “DMCA”) </li></ul></ul><ul><ul><ul><li>17 U.S.C. § 512 </li></ul></ul></ul><ul><ul><li>Communications Decency Act (the “CDA”) </li></ul></ul><ul><ul><ul><li>47 U.S.C. § 230 </li></ul></ul></ul>
  5. 8. Communications Decency Act <ul><li>Todd Hollis v. </li></ul><ul><li>(June 2006) </li></ul><ul><ul><li>Claim : Attorney in Pennsylvania sued web site after numerous women posted unflattering and allegedly false comments about him, such as “he as herpes”, “heard he was gay”, “he gave me an STD” and “his crib is a dump.” </li></ul></ul><ul><ul><li>Result : ACLU and Electronic Frontier Foundation defended web site on the grounds they are not liable under the CDA. Case ultimately dismissed on jurisdictional groups. </li></ul></ul>
  6. 9. Privacy Policies <ul><ul><li>Greer v. 1-800 Flowers.Com Inc. (Texas – 2007) </li></ul></ul><ul><ul><ul><li>Facts </li></ul></ul></ul><ul><ul><ul><li>Privacy Policy violation </li></ul></ul></ul><ul><ul><ul><li>Liability </li></ul></ul></ul>
  7. 10. Social Media Risks and Rewards <ul><li>Gary Kibel – Davis & Gilbert (Moderator) </li></ul><ul><li>Shashi Bellamkonda – Network Solutions </li></ul><ul><li>Will Haselden – Office of the Attorney General, State of Florida </li></ul><ul><li>Mike Kowal – Linkshare </li></ul><ul><li>Jivan Manhas - Advaliant </li></ul>