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Engaging Consumers With Video Widgets And Rich Media


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The panel will include brief (5-10 minute) presentations by the participants followed by a lively discussion and Q&A about how advertisers are using these kinds of media in their affiliate marketing programs.

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Engaging Consumers With Video Widgets And Rich Media

  1. 1. Bringing Widgets and Video into an Affiliate Program Kyle Johnston, Affiliate Marketing Manager, Sierra Trading Post
  2. 2. Intro/Outline <ul><li>Sierra’s Initial Attempts at Video </li></ul><ul><li>Bringing Video and Widgets into Sierra’s Affiliate Program </li></ul><ul><li>Do Video and Widgets make sense for CPA Marketing? </li></ul>
  3. 3. Sierra’s Initial Attempts <ul><li>Initially Product Focused </li></ul><ul><li>Used Buyers as Hosts </li></ul><ul><li>Looked Terrible </li></ul><ul><li>Released on YouTube and Sierra’s blog </li></ul>
  4. 4. Sierra’s Initial Attempts <ul><li>Although Poor Quality, Good Response </li></ul><ul><li>Provided Impetus to Make More </li></ul><ul><li>Developed Need to Produce Higher Quality Videos With Richer Content </li></ul>
  5. 5. Improved Quality and Content <ul><li>Build Set and Merchandise It </li></ul><ul><li>Hire Professionals for Shooting and Editing </li></ul><ul><li>Focus not Only on Products, but on Information and Instruction </li></ul><ul><li>Received Much Better Responses </li></ul><ul><li>Make Move to Branch Video to Other Parts of the Site and the Affiliate Program </li></ul>
  6. 6. Bringing Video and Widgets into the Affiliate Program <ul><li>Sierra Launches a Deal of the Day Site Called “Barn Burners” </li></ul><ul><li>Multiple Items Featured Daily at Very Low Prices </li></ul><ul><li>Video Accompanies Each Product </li></ul><ul><li>Great Platform for the Creation of Affiliate Video and Widgets </li></ul>
  7. 7. Bringing Video and Widgets into the Affiliate Program Challenges <ul><li>Publisher Landscape Dominated by Small Logo Banners </li></ul><ul><li>Wider Use of Text Links </li></ul><ul><li>Create Widgets That Don’t Take Up Valuable Publisher Site Space, but That Are Noticeable </li></ul>
  8. 8. Bringing Video and Widgets into an Affiliate Program Current Issues 120x90 Widget 125x125 Widget DRM Text Link <ul><li>The Size of the Widget </li></ul><ul><li>Keeping it Small for Wider Publisher Use </li></ul><ul><li>Formatting and CSS problems </li></ul><ul><li>Branding Issues </li></ul>
  9. 9. Bringing Video and Widgets into an Affiliate Program Video Now Available For Publishers <ul><li>Tracking Embedded with LinkShare’s Flex Link Tool </li></ul><ul><li>Currently Adding More Videos for Publishers </li></ul><ul><li>Will Possibly Be Used with Separate Pop-up Windows </li></ul>
  10. 10. Future Projects <ul><li>Product Reviews Videos </li></ul><ul><li>Excellent UGC/Interactive/Video Combination </li></ul><ul><li>High Potential </li></ul><ul><li>Product Review Videos </li></ul><ul><li>Great combo of UGC and Interactive Video </li></ul><ul><li>High Potential </li></ul>
  11. 11. Conclusion – Does This Make Sense For CPA Marketing? <ul><li>Everyone is Creating Video, but Why? </li></ul><ul><ul><li>Earn Revenue? Go Viral? Provide Consumers Info? </li></ul></ul><ul><li>Set Goals for the Long Term </li></ul><ul><ul><li>There Are a Ton of Kinks and It’s Going to Take Time </li></ul></ul><ul><li>Monetizing Video is Still in Its Infancy </li></ul><ul><ul><li>Even Google is Trying to Figure Out What to do w/ YouTube </li></ul></ul><ul><li>Numerous Restraints in Regard to Usability </li></ul><ul><li>Great Opportunity for Publishers </li></ul><ul><ul><li>Affiliates Can Do Things Quickly Without Having to Jump Through Hoops </li></ul></ul><ul><ul><li>There is a Proven History of Innovation in the CPA Marketing World </li></ul></ul><ul><ul><li>Merchants are Very Eager to Provide Content and Support </li></ul></ul>
  12. 12. Thanks for Listening Presented by Kyle Johnston Affiliate Marketing Manager Sierra Trading Post [email_address]