Managing Your Brand Andy Beal

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It is essential to monitor your online reputation, and this panel of experts will explain how to manage your brand.

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Managing Your Brand Andy Beal

  1. 1. Monitoring Your Brand Andy Beal, Founder, Trackur.com
  2. 2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor at MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com </li></ul><ul><li>Coauthor of online reputation management book “Radically Transparent” </li></ul>
  3. 3. Why Should You Monitor?
  4. 4. Benefits to Affiliate Marketers <ul><ul><li>Merchant news & announcements </li></ul></ul><ul><ul><ul><li>That new “iPhoAndroBerry” is a hot item </li></ul></ul></ul><ul><ul><li>Be the first to find new merchants </li></ul></ul><ul><ul><ul><li>Track industry phrases, look for new merchants </li></ul></ul></ul><ul><ul><li>Keep an eye on other affiliates </li></ul></ul><ul><ul><ul><li>Track their affiliate marketing efforts </li></ul></ul></ul><ul><ul><li>Watch for gaps in official marketing </li></ul></ul><ul><ul><ul><li>Someone ask a question on Twitter? Offer the answer…..and a tinyurl.com link ;-) </li></ul></ul></ul>
  5. 5. Why Should Merchants Monitor? <ul><ul><li>Brand copycats </li></ul></ul><ul><ul><ul><li>Pretending to be the official company </li></ul></ul></ul><ul><ul><li>Law breakers </li></ul></ul><ul><ul><ul><li>Using your brand in violation of your T&C </li></ul></ul></ul><ul><ul><li>Rogue affiliates </li></ul></ul><ul><ul><ul><li>Hurting your reputation with their actions </li></ul></ul></ul><ul><ul><li>Thieving affiliate b@$t@rd$!!! </li></ul></ul><ul><ul><ul><li>Diverting your brand to someone else’s </li></ul></ul></ul>
  6. 6. The Tools of the Trade 6
  7. 7. Google Alerts google.com/alerts 7
  8. 8. Social Media technorati.com 8
  9. 9. Page Changes copernic.com/en/products/tracker 9
  10. 10. Twitter search.twitter.com 10
  11. 11. Comment Monitoring backtype.com 11
  12. 12. usernamecheck.com 12
  13. 13. Thanks! <ul><li>Trackur.com </li></ul><ul><ul><li>Merchants monitor your brand - just $18 a month! </li></ul></ul><ul><ul><li>Affiliates earn 35% on all payments: </li></ul></ul><ul><ul><ul><li>trackur.com/affiliates.php </li></ul></ul></ul><ul><li>Need help? </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>919-816-2106 </li></ul></ul>13

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