Cross-Border Affiliate Marketing in China

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This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.

Business

My Background
Jeff Unze - BorderX Lab President, Strategic Partnerships
• Sina.com, head of sales and marketing
• Founded Lucky Pacific, Cross-Border Consultancy
• Ipinyou and Weibo

• China eCommerce 2X the US
• By 2020, 3X the US
• Top Luxury Market
• Travel Tourism
China Today

• In 2015, 128M Chinese consumers made purchases from abroad.
• In 2020, 292M Chinese consumers will shop overseas[2]..
In 2020, 1 in 5 eCommerce dollars is from cross-border transactions
Cross Border Opportunity

Cross Border Pain Points
• Fake Products From 3rd Parties
• Slow loading, non-mobile friendly English sites
• Lack of international payment and logistics
• Turned away by poor customer service

Source: Azoya white paper, Sina Fashion, iResearch,HKTC
Top Categories

• Chinese or English
• Provide high-sales
• No localization needed
• Generate Few New Customers
• Cater to resellers
Cash Back Sites

Deal Sites
• Chinese or English
• Bargain Happy Customers
• No localization needed
• Generate Few New Customers
• Cater to resellers

• Content Marketing creates demand
• Most costly channel
• Fixed placements often required
• Generates New Customers
• Creates great buzz
KOLs - Influencers

• Provide Chinese interface
• Hosted Cart, not link out
• Better user experience
• Use in-language content
• Require integration effort
• Generate New Customers
• Cater to end users
China Ecommerce Platforms

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