Buying and Selling Websites by David Gass

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Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Buying/Selling Websites

Chuck Mullins, CEO, CashForYourSite.com (Twitter @chuckiii33) (Moderator)
David Gass, Owner, Vision Group Management, LLC (Twitter @davidgass)
Kyle Wakefield, Founder, Themeco (Twitter @jkwake)
Jason Yelowitz, Senior Website Broker, Quiet Light Brokerage (Twitter @BRMillionaire)

Published in: Business
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Buying and Selling Websites by David Gass

  1. 1. Website Valuations By: David Gass
  2. 2. • Examples of Website Sales• Determining Value• Companies Buying Sites TODAY
  3. 3. What Is a Site’s Value?
  4. 4. Whatever Someone Will Pay For It!
  5. 5. Two Types of Buyers:StrategicInvestment
  6. 6. Strategic Buyers Typical Place Higher Values on Sites
  7. 7. Vertical Scope
  8. 8. Escalate Media
  9. 9. Internet Brands
  10. 10. Investment Buyers Typical Buy Based on Specific Multiples 1-3 Years x Gross Revenue
  11. 11. Examples Of Site Sales 2009 - $1,300,000 2007 - $1,300,000 2007 - $8,000,000
  12. 12. Examples Of Site Sales 2010 - $30,000,000 2008 - $30,000,000 2008 - $30,000,000
  13. 13. Examples Of Site Sales 2007 - $100,000,000 2007 - $90,000,000 2007 - $33,000,000
  14. 14. Determining Value• Age• Traffic• Profit• Niche• Analytics• Domain Name
  15. 15. Irrelevant In Determining Value• Sunk Costs• Perceived Potential By Seller
  16. 16. Assigning Value• It’s not the Price it’s the Terms• Multiples Range from 6 months to 6 years profit
  17. 17. Values on Flippa.com• Analyzed 50 Blogs• Avg. Unique Visits Per Month 67,946• Avg. Revenue Per Month $1,521• Avg. Price Sold $22,592• Price Per Unique Visitor - $1.66• Multiple 29 (2 years and 5 months)
  18. 18. How to Increase Value• Valuable Content• Increase Traffic• Properly Monetize the Site• Perceived Value vs. Actual Value
  19. 19. Key Metrics for Buyers• Revenue Per Unique Visitor • $15,000 Revenue Per Month • 30,000 Unique Visitors Per Month • $15,000 / 30,000 = $.50 RPUV
  20. 20. Key Metrics for Buyers• Page Rank• Domain Authority• Page Authority• Social Followers
  21. 21. Three Attributes to Determine Value• Domain Authority• Total Page Views• Revenue Per Unique Visitor
  22. 22. My Contact Information David Gass david@davidgass.com www.DavidGass.comwww.linkedin.com/in/davidgasslasvegas www.facebook.com/businesscredit

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