Examples of content navigation and organization, content themes, editorial calendars, gap analysis, publishing models, content templates and more.

1. What
is
Content
Strategy
Why
you
might
care
&
How
it
impacts
your
business

2. The purpose of content strategy
is to achieve business goals by
maximizing the impact of
content.

3. Examples of Content Navigation
& Organization
(Works in concert with information
architecture)

5. Examples of a Site Manifest
(How this aligns with a sitemap)

7. Examples of Content Themes

9. Examples of Content Initiatives
and Editorial Plans

10. Priori7es
Content
Ini7a7ves
• Partnerships
• Tech
enhancements,
tools,
widgets
• User-­‐generated
content
• Editorial
plan
for
staff-­‐
&
freelance-­‐generated
content
• Professional
associa7on
&
Educa7on
outreach
– Subscrip7on
drive
– Viral
campaigns
– Email
campaigns
– Social
networking
– Blogging

11. Priori7es
Content:
Editorial
Plan
• Staff
content
– Blogs,
sidebars,
out-­‐takes
from
interviews
• Freelance
content
– Blogs,
subject
maKer
expert
columns,
news
stories
• Mul7media
content
– Audio
– Video
– Slideshows
– Interac7ve
charts

12. Priori7es
Content:
Editorial
Plan
• Green
Channel
– Evergreen,
news
blend
– Net
new,
scraped
stories
– Staffing,
man
hours
needed
– Open,
closed
content
– Subscribers,
trialists
no7fica7on
– Email
• Marke7ng
• Editorial
– Marke7ng
campaign,
PR
campaign
– Linking
strategy
– Archive
strategy

13. Examples of Content Filters
(Based on audience, personas, needs)

15. Examples of Content Gaps
(Seeing what you don’t have)

17. Examples of Content Types
(The right content for the user or task)

19. Examples of Publishing Models

21. Examples of Content Templates
(How this contributes to a sitemap)

23. Examples of an Editorial
Calendar

25. Examples of Content Types,
Sources, Frequency & Phases

30. Comments, Questions?
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646-­‐470-­‐1595
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