James Thompson, Global Managing Director of Diageo Reserve, spoke to marketers at the 2014 Global Marketer Conference about the "Living Luxury", and outlined how Diageo's take on luxury marketing resolves the tensions found in the changing environment for marketing luxury goods. The Global Marketer Conference was held in Sydney by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA) in March 2014. For more highlights from the Conference and information about upcoming AANA events, please visit the website at: www.aana.com.au Follow us on Twitter: @AANA_Says

2. Luxury…
as we
imagine it

4. Birthright

5. Extravagant

8. Bold

9. Bling

11. Life-style

15. Fan Bingbing with a logo-free
version of Louis Vuitton's
Alma bag.

16. Le Mill, Mumbai

18. Drivers of change

19. THE NEW SILK ROAD

21. THE NEW SILK ROAD

36. MOVIE RUNS IN BACKGROUND

41. WIP

49. MORE PICTURES TELING THE STORY ON
THE HOUSE AND HE DIFFENT LEVELS
JW House – Our luxury flagship

55. WIP