2. In other adverts which advertise similar body spray
products they have key elements which are very similar to
ours which can be related to. There are also noticeable
differences in which our advert challenges the conventions.
The main code of a body spray advert which is present in all
of the adverts that we viewed, was a medium /close up of
the product in use. This shows the audience without any
explanation what the product is and how it is used. This is a
key feature which we have transferred into all of our
coursework pieces.
3.
4. • Adverts such as the ‘Lynx Attract’ advert shows the products
after effects in an enhanced way, such as males and females
being attracted together in a chaotic way and destruction of
everything around them as if nothing is going to stop them.
This chaos causes car accidents and serious damage to enhance
and set the message clearly to the viewers. In our advert for
‘Experience Attraction’ this shares the element of showing the
product in use and also showing the after effects of the
product. By showing the product in use, this clearly tells the
audience what the product is and what you are advertising.
Another similarity includes the attraction between a male and
female character as an after result of using ‘Experience
Attract’. In the ‘Lynx Attract’ advert there is no before effect
of using the product whereas in our advert we did show this as
we thought this was a key element. By showing this it helps to
enhance the products effects and also gives a clearer message
across to the audience of what our product is for.
5.
6. • Adverts such as the ‘Lynx Attract’ advert shows the products
after effects in an enhanced way, such as males and females
being attracted together in a chaotic way and destruction of
everything around them as if nothing is going to stop them.
This chaos causes car accidents and serious damage to enhance
and set the message clearly to the viewers. In our advert for
‘Experience Attraction’ this shares the element of showing the
product in use and also showing the after effects of the
product. By showing the product in use, this clearly tells the
audience what the product is and what you are advertising.
Another similarity includes the attraction between a male and
female character as an after result of using ‘Experience
Attract’. In the ‘Lynx Attract’ advert there is no before effect
of using the product whereas in our advert we did show this as
we thought this was a key element. By showing this it helps to
enhance the products effects and also gives a clearer message
across to the audience of what our product is for.
7.
8. • Many body spray adverts enhance the message and
exaggerate the abilities of what the product can do; this
makes the message clearer to the viewers. The Shield
body spray commercial follows this convention by saying
their body spray gives you confidence in the most
pressured moments. This is clear that a body spray cannot
give you this level of confidence. In our sponsorship
advert we follow this convention by again showing the
product in use and the expression of the user show the
confidence and belief in the product to show all positivity
across to the audience to make them want to buy the
product. We also challenged this by not explaining this to
the viewers as this does in the ‘Shield’ body spray advert,
we leave it down to the viewers to figure this out from the
characters expressions alone.
