This document discusses bread from multiple perspectives: 1) Culturally, bread is universal and connects people around the world, though shapes and ingredients vary by culture. 2) Politically, wheat and grain have been important influences as Hitler sought to control Ukraine's grain fields and the US and USSR used wheat as a political weapon. 3) Financially, wheat plays a major economic role as a staple carbohydrate and fiber source and is used to compare costs of living between countries.

1. Bread
More thanjustfood

2. Method of working
All we couldthink of was:
bread is food, bread is edible, bread is tasty
Then we zoomed out to getanoverview:
• We did word association
• We thought of the importance of bread
• We started to focus on different aspects

3. Aspects
• Cultural
• Political
• Financial
• Religious
• Artistic

4. Cultural
Bread is universal:
• Basicneed all over the world
• Arose all over the world in prehistory, independently
Sobreadconnectspeople all over the world
ByvolcanicashpreservedbreadfromPompeii Viking agebreadfromSweden

5. Cultural
Different shapes of bread in each culture
Easternbakeryproducts Toast
There are similarities, but each country has it’s own unique touch

6. Cultural
Bread is made of wheat, wich is also used in other products
Othercerealproductscanalsodifferbetween cultures
Beer, the world's most widely consumed alcoholic drink

7. Political
Wheat and grain have politicalimportance and influence

8. Political
• Hitlerplanned to captureUkraine in WW llforit’sgrainfields
• Both the USA and SU usedwheat as a politicalweaponduring the Cold War
• Because the wheatarea lies mostly in Republicanstates, harvest is
important forelections

9. Financial
Wheatplays a major role in economics
• Because we all needcarbohydrates and fiber
• Becausewheatcan’tgrowthatwelleverywhere
The USA export 35 million tons of wheat a year Breadcan save lives

10. Financial
Bread is used to comparecost of basis needsbetweencountries
It’s calledCost of Living (COL)
In western countries the COL is muchhigherthan in Third World

11. Religious
• Catholicsbelievebread (Eucharist) is Jesus’ body
• Jewsconsume matzo duringPassover, wichrefers to the
story of the exodus fromEgypt
• “Giveusthisdayourdailybread” is a sentence in the
christian Pater Noster

12. Artistic
Then we imagined we werebread producers
Whatwould we do if the saleswouldbe low?
This was the idea:
Makebreadanartisticform to makeitappealing
• Breadwouldbecome a luxury product besides a basicneed
• Breadcanbeused as clay

13. These wereourideas
Thanksforhaving a look
Nowlet’senjoy a loaf of bread