Matthew Kwan, Principal Consultant of Adams talks about integrating m-commerce to enhance customer experience

1. Integrating m-Commerce
to Enhance Customer Experience
Matthew Kwan
Principal Consultant
Adams Company Limited
April 25, 2012

2. DISCLAIMER
Copyright © 2012.
Adams Company Limited
No part of the contents in this presentation
file is allowed to circulate publicly.
Copyright © 2012. Adams Company Limited. All rights reserved. 2

3. Mobile Internet Users
will dominate the market SOON in 2013!
Mobile Internet Users in
PRC:355M*
38%**
Exclusive on
Mobile **Source: http://www.techwireasia.com/2342/38-of-
*Source: Jan, 2012
http://www.cnnic.cn/research/bgxz/tjbg/201201/P0201 internet-users-in-china-get-online-exclusively-from-mobile-
20118512855484817.pdf devices/
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4. Accenture surveyed 1100 respondents of Tech-
Forward consumers in 11 countries. [Feb 15, 2012]
“Mobile commerce …is poised to
drive huge changes in the way we
shop and pay for goods and
services,”
Andy Zimmerman, director, mobility services, Accenture.
Source: http://newsroom.accenture.com/article_display.cfm?article_id=5149
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5. Mobile User Experience:
Commercial Implications?!
• Mobile ready
website?
• Membership: CRM
• Apps: Functional Vs
Informational!
• Loyalty Vs Sales!
Picture from: http://www.bullcitymobile.com/Ho-Ho-Holy-%25$%2523$-Mobile-Apps-Downloads-Exploded-this-Christmas
*All names & brands are property of their respective owners
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6. Google & Apple are driving
Mobile User Experience
*All names & brands are property of their respective owners
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7. Virtual Store at Subway Station:
TESCO – Home plus in S.Korea
www.youtube.com/watch?v=fGaVFRzTTP4
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8. Virtual Subway Supermarket In
Shanghai and Beijing
Source: http://www.littledoremi.com/virtual-subway-supermarket-in-shanghai-and-beijing/
Video: http://www.youtube.com/watch?v=ZO3Sfm8R_MQ&feature=youtu.be
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9. Website Linked: Targeted &
Location Based SMS
• Age, Sex
• Phone Bill $
• Area, Street,
Shopping Mall
• International
Roaming
• Devices OS
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10. Mobile Coupons & Augmented Reality
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11. Summary & Call to Actions
• m-Commerce is the way to go!
• How ready is your website?
– Are they mobile ready? No more flash!
– Are they fitting to iPhone, Galaxy, iPad, Tabs…
– Are they “Google Friendly”?
• Apps are good BUT what are your
objectives?
• Revisit SMS & SEM (Google) for m-
Marketing!
• Use QR Code with caution!

12. Thank You!
Enquiries
+852 2723 9977
admin@adamshk.com
For more details, please visit
www.adamshk.com
blog.adamhk.com
facebook.com/adams.news
twitter.com/adams_hk
youtube.com/adamshongkong
slideshare.net/adamshk
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