Refresh Dublin: a pragmatic approach to mobile

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Talk through the first phase of going mobile in a pragmatic way.

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  • Knowing my limits - in terms of skill, knowledge and time.\n\n
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  • Very much stating the bleeding obvious here, whether it’s music, movies, photography - the usual suspects. But does it or will it affect our industry?\n
  • Exploding from the device side \n\nThe combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.\n
  • People are transacting more via mobile - they are currently doing 6 million a day in transactions\n
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  • This was a pretty easy decision to be honest. \n
  • One URL - any device. \n
  • Opinion shared by the one web.\n
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  • Great thing about CSS is that you’re not touching the backend - very difficult to break stuff.\n
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  • To my surprise and disbelief, it worked quite well - even on Ireland’s cheapest smartphone.\n
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  • This shows that if given the opportunity, people will use mobile to do the things they would have done anyway. \n
  • On the go...\n
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  • Refresh Dublin: a pragmatic approach to mobile

    1. 1. Going mobile A pragmatic approach.
    2. 2. Background“Hello World” 1999 2002 Boy meets Girl. Girl civilises Boy.
    3. 3. BackgroundVintage of the century Bordeaux 2005 2010 Friends don’t let friends have bad websites Vintage of the century Bordeaux
    4. 4. Opportunity
    5. 5. Launched September 2010
    6. 6. Designed & built * • Put effort into design • Configure, don’t code • Buy it, don’t build it
    7. 7. Mobile.
    8. 8. By 2015, more internet users willaccess the Internet through mobiledevices than through PCs or otherwireline devicesIDC http://www.idc.com/getdoc.jsp?containerId=prUS23028711
    9. 9. PayPal mobile payment transaction volume hasdramatically increased$25 million in ‘08$141 million in ‘09$750 million 2010/2011$7.5 billion by 2013 http://www.mobilecommercedaily.com/2011/03/22/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote
    10. 10. 43% adoptionOur Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
    11. 11. 59% adults own a smartphoneHow ‘Appy are the Irish? Amárach Research & Fleishmann-Hillard, May 2012
    12. 12. Email - top clients - 2010 Others Apple Mail Hotmail Outlook Yahoo iPhone 6.3% Source: campaignmonitor account
    13. 13. Email - top clients - 2012 Others Outlook iPad Apple Mail Hotmail iPhone 27.5% Source: campaignmonitor account
    14. 14. mobile traffic. 10% June 2011 21% June 2012
    15. 15. mobile behaviour.
    16. 16. mobile behaviour. 16% 9%
    17. 17. App versus web.
    18. 18. The power of the Web is in its universality...
    19. 19. Get something done quickly. Measure results. Repeat. + Manage one site. Don’t break anything.
    20. 20. responsive design
    21. 21. <link type="text/css" rel="stylesheet"href="/mobile.css"media="screen and (max-width: 640px)" />
    22. 22. Results
    23. 23. Results
    24. 24. Smartphones used everywhere Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
    25. 25. ...so have you ever tried to access thecompany’s website on your phone?user interview on a recent iQ project.I was sitting on my couch watching TV.My computer was down the hallway. Icouldn’t be arsed getting up so I tried toget my bill on my phone. He couldn’t.
    26. 26. Every time you assumesomeone won’t want to dosomething on mobile, you’rewrong.Josh Clark@globalmoxie

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