Hope you find this useful. It is presentation I did for the Internet Retailers Show at the end of last year. It focuses on research that we did at immediate future into behaviours of online shoppers and the social shopping eco-system. It is taken from the sample of over 2000 active internet users in the UK. It looks at how social is changing the purchase consideration process and demonstrates the power of review & and recommendation. Get the full report here: http://bit.ly/bErgBL

1. Social shopping explosion: Behaviours of the UK online consumer #socialshopper

2. 46% are seeking advice and information when they go online to buy

3. Social retail ecosystem & the new customer journey Who are the social shoppers? Recommendation and reward Today’s presentation

4. 2000 active UK internet users August 2010 Nationally representative Independent research by Trendstream Methodology

5. Social retail & the new customer journey

6. The UK: a nation of online shoppers. 72% have purchased in last month

7. Bye, bye, funnel

8. Hello loyalty loop

9. The social retail ecosystem

10. Search & product info are important... ...but it’s only half the story

11. Experts vs consumers

12. Happy customers!

13. Consumers trust other online consumers more than retail staff

14. Post purchase conversation: balance between online and offline

15. Blippy: Users sharing $1.5m of purchases a week

16. Negative reviews more likely on blogs. Positive ones on product site.

17. Who are the social shoppers?

18. The social shopper: hunter “I look for the best price “

19. The social shopper: gatherer “I research for product information and comparisons”

20. Social shopper: collaborator “I search for advice and ideas from consumers”

21. Kaboodle: 16 m unique monthly visitors

22. Women are hunting in packs

23. Recognition and reward

24. Untapped advocates. 60% want to recommend & review

25. Recognition: not all about the money How would you like to be rewarded for recommending a brand or product?

26. Feeling the online love Try before I buy: 73% Access to products first: 70% Exclusive competitions: 39% Involved in product dev: 25%

27. Addoway: using virtual currency to incentivise recommendations

28. Rewards and credibility

29. Summary The social shopper is changing the retail environment Nearly 50% of consumers are looking for information and advice before buying Huge opportunity to influence them

31. @adamlewis10Join the debate: #socialshopper www.immediatefuture.co.uk