1. Uniting local communities & providing economic value
to all participants
Here Is My Coupon

2. Problems & Opportunities

3. Problems & Opportunities
1
PROBLEM FOR SMALL, LOCAL MERCHANTS
lack access to digestible and affordable data
analytics that provide insight into customer behavior
1
HIMC’S OPPORTUNITY
offer merchants affordable, trackable, dynamic coupon
spaces that reflect customer reception to deals posted

4. Problems & Opportunities
2
PROBLEM FOR COLLEGE STUDENT GROUPS
funding cuts and little time/energy
to fundraise
2
HIMC’S OPPORTUNITY
provide students with a
fundraising platform where
those involved earn commission

5. Value Proposition

6. Value Proposition
 increase sales via data analytics
 control over coupon spaces, that can be modified an
unlimited number of times
 enhanced local traffic
VALUE PROVIDED TO SMALL, LOCAL MERCHANTS
VALUE PROVIDED TO STUDENTS & STUDENT GROUPS
 higher revenue potential
 sales, marketing, and leadership
 experience, AND commission
 sell a service that brings economic
 value to all those involved

7. HIMC Is Different

8. HIMC Is Different
STUDENT GROUPS…
their success is solely based on their efforts
have access to a plethora of resources
COUPON USERS….
save money through a system that benefits the local community
are notified when attractive deals become available
MERCHANTS…
directly connect with their local college community
immediately implement data analytics
give back to the community without offering a donation

9. Business Model
$
Tim Jones
Café
Owner
Sally Smith
Student & Member of
“Save The Elephants”
$
$
$
$
Student group

10. Go-To-Market Plan
Reach merchants by targeting potential
sales reps and student groups through:
mass email marketing
targeted social media marketing
direct contact via LinkedIn
inbound marketing
YouTube videos starring the “chin”
contests that generate HIMC buzz
college campus ambassadors
Reach local coupon users through:
targeted social media marketing
local charity partnership
location-personal landing pages

11. Competitive Analysis

12. Competitive Analysis

13. Competitive Analysis
Finally, the fundraising industry generated
$3.3 billion in annual funds in 2015. but,
fundraising methods continue to be driven by
traditional methods including events, bake
sales and the selling of other products, and
asking for donations, and only 6.7% of funds
are given through online platforms today
As HIMC expands, it will compete
for consumers using Groupon,
LivingSocial, RetailMeNot,
Savings.com, and Coupons.com.
The market for coupons is vast and
growing, mostly due the increase in mobile
coupon usage and online shopping

14. Management Team

15. Management Team
Andrew E. SchwartzSydney Griffith Bean, the Boston Terrier
CEO and Creative Architect:Partner and COO: Mascot
“We are all about helping others and in building a better future for
our local communities.”

16. Revenue Projections and Offer

17. Current Status
 Website foundation built
 Strong Interest among merchants surrounding Tufts & and a few other campuses
 Traction among Tufts students & a few others campuses
 Informational videos develop with more planned
 Social media platforms and history started
 The grounds to modify our financial model